[Remote] DTC Ecommerce Manager

Note: The job is a remote job and is open to candidates in USA. Steel City Brand is expanding its direct-to-consumer business and is seeking a DTC Ecommerce Manager to own and grow their online revenue channel. This performance-driven leadership role focuses on revenue growth, onsite optimization, merchandising strategy, and cross-functional alignment. Responsibilities • Online revenue growth • Conversion rate optimization (CRO) • Average order value (AOV) growth • Merchandising strategy across homepage & collections • Drop and launch execution • Cross-sell, bundling, and upsell strategy • Weekly performance reporting • Analyze funnel performance and identify revenue opportunities • Improve conversion rate and revenue per session • Develop and execute merchandising strategy for 200+ SKUs • Optimize product detail pages and customer journey • Lead launch strategy for seasonal collections and monthly drops • Run A/B tests and prioritize development roadmap • Present weekly performance insights and action plans Skills • 5+ years in ecommerce leadership within a DTC brand • Strong Shopify experience • Proven track record improving CVR and AOV • Data-driven decision maker • Experience with GA4, Shopify analytics, heatmaps, and testing tools • Strong communication and leadership skills • Apparel or lifestyle brand experience preferred Benefits • Performance-based bonus tied to revenue growth Company Overview • Steel City is an online e-commerce platform that sells fashion products and apparel. It was founded in 2011, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 11-50 employees. Its website is https://www.shopsteelcity.com. Apply tot his job Apply To this Job