[Remote] Account Manager (PR) – Media Strategy & Media Outreach

Note: The job is a remote job and is open to candidates in USA. The Last Layer is seeking an Account Manager – Media Strategy & Outreach to join their team. This role involves developing PR strategies, managing client accounts, and leading media outreach efforts to secure earned coverage. Responsibilities • Collaborate with our team to develop sharp, client-specific PR strategies • Stay on top of trends and competitors to inform campaign direction and messaging • Build and maintain strong relationships with top-tier media, podcasters, and Substack writers to drive quality earned coverage • Personally pitch on behalf of clients weekly, ensuring we meet and exceed placement goals • Lead the development and refinement of pitch calendars, press materials, and media lists • Understanding of GEO/AI integration into PR and its incorporation into strategic efforts • Partner with Account and Influencer Coordinators to plan and manage influencer collaborations and activations • Oversee creative campaign execution from ideation through reporting • Analyze results and make data-informed recommendations to optimize future efforts • Own 8–10 client accounts, acting as the primary point of contact and strategic lead • Lead calls and presentations with confidence and clarity • Proactively anticipate client needs and solve challenges with support from our leadership team • Approve and deliver reports and campaign updates, always on deadline • Delegate tasks across Account Coordinators, Influencer Coordinators, and freelance contributors while ensuring clarity, deadlines, and accountability • Mentor junior team members and provide constructive, empowering feedback • Support a collaborative, creative, and respectful team culture rooted in results and integrity Skills • 6+ years of PR experience, ideally in an agency setting working with lifestyle, parenting, or CPG brands • A strong track record of securing consistent media and influencer placements • Confidence in client leadership, strategy development, and high-pressure presentation environments • Exceptional communication skills—written, verbal, and interpersonal • A proactive, entrepreneurial mindset with a passion for mentoring and strategic thinking Benefits • Health • Dental • Vision • 401K match • Flexible PTO • Paid holidays Company Overview • The Last Layer offers is a public relations firm that specializes in branding and content creation. It was founded in 2011, and is headquartered in Torrance, California, USA, with a workforce of 2-10 employees. Its website is https://www.thelastlayer.co. Apply tot his job Apply To this Job