Marketing Communication Manager

Job Description: • Develop and execute a comprehensive organic social media strategy aligned to revenue, product, and vendor priorities. • Own content calendar across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok as applicable). • Create and oversee production of high-impact visual and video assets, including product spotlights, installation features, educational content, and brand storytelling. • Work with internal resources as well as external digital agencies to deliver engaging social media content. • Monitor engagement metrics and optimize strategy based on performance data. • Lead website content strategy to support SEO, product marketing, and promotional campaigns. • Curate and publish product launches, promotional banners, landing pages, and blog content. • Maintain accuracy, freshness, and brand voice consistency across all site content. • Develop and execute segmented email marketing campaigns for promotions, product launches, vendor features, and lifecycle marketing. • Manage campaign calendar in alignment with sales initiatives and vendor commitments. • Oversee list segmentation, automation flows, A/B testing, and deliverability best practices. • Analyze campaign performance and optimize open rates, CTR, and revenue contribution. • Work with internal resources as well as external digital agencies to deliver effective email campaigns. • Lead planning and execution of national and regional tradeshows, dealer events, and internal sales meetings. • Manage booth design, messaging, promotional assets, and pre/post-show marketing communications. • Coordinate logistics, vendor participation, sponsorships, and on-site brand representation. • Measure ROI and lead generation impact from events. • Directly manage and develop one Marketing Coordinator. • Delegate project execution while maintaining quality control and timeline accountability. • Establish clear goals, KPIs, and performance expectations. • Foster a culture of creativity, accountability, and continuous improvement. • Work closely with Sales, Product Management, Vendor Partners, and Executive Leadership to align messaging with business priorities. • Support vendor co-op marketing initiatives and ensure compliance with brand standards. • Contribute to annual marketing planning and budget management. • Track and report on marketing KPIs including engagement, traffic, lead generation, and revenue attribution. • Provide regular performance updates and actionable insights to leadership. • Recommend optimization opportunities based on data trends. Requirements: • 5+ years of marketing experience with at least 2 years in a managerial role • Strong understanding of Social Media content curation and strategy • Working knowledge of social media tools like Hootsuite, Loomly, etc. • Experience working with graphic design tools for social media content creation including Canva, Adobe Suite, etc. • Proven experience managing and creating email calendars and strategies including A/B testing • Working knowledge of automated email marketing software. • Ability to manage marketing campaigns and projects with little oversight from start to finish • Excellent leadership, communication, and cross-functional collaboration skills • High attention to detail and the ability to work in a fast-paced, deadline-driven environment • Experienced with launching new products or platforms to customers and internally • Experience managing digital marketing programs and platforms • Experience managing tradeshows and customer events including both planning and execution • Proficient in using Microsoft Suite including, PPT, Word, Excel, and Teams • Experience working with a Project Management Software such as Monday.com, Asana, etc. • Proven record of giving creative direction or web, digital and print assets. • Experience working with E-Commerce CMS. Ie. Shopify, Big Commerce, Sales force, etc . • Experience using Salesforce or another CRM a plus but not required. Benefits: • 100% remote (work at home) • Travel Required 20-25% Apply tot his job Apply To this Job