Enterprise B2B SaaS Brand Strategist for Freight Technology Startup

We are building Docado - a B2B SaaS platform in the freight/logistics space focused on document integrity, operational control, and automated proof-of-delivery validation. This is not a logo project. We are looking for a senior brand strategist who specializes in enterprise SaaS positioning and category creation. The goal is to define Docado’s strategic brand foundation so it can scale as a serious infrastructure-level product - not just a feature tool. We want Docado to feel premium, trusted, controlled, and enterprise-ready. We are seeking a strategist who can help us define: • Clear enterprise positioning • Category definition (what we are and what we are not) • Ideal customer profile (carrier size, broker type, compliance-driven ops teams) • Core messaging pillars • Value narrative (operational control, risk reduction, automation) • Tone of voice (calm, confident, infrastructure-grade) • Competitive differentiation • Brand personality • High-level tagline direction • Messaging hierarchy for website and sales This is thinking work, not graphic design. We are seeking a strategist who can help us define: • Clear enterprise positioning • Category definition (what we are and what we are not) • Ideal customer profile (carrier size, broker type, compliance-driven ops teams) • Core messaging pillars • Value narrative (operational control, risk reduction, automation) • Tone of voice (calm, confident, infrastructure-grade) • Competitive differentiation • Brand personality • High-level tagline direction • Messaging hierarchy for website and sales This is thinking work, not graphic design. About the product: Docado automates proof-of-delivery document validation in freight operations. It: • Detects missing pages • Detects missing signatures • Flags exceptions • Controls document workflow • Automates broker transmission • Prevents late fees • Reduces operational friction We are positioning it as infrastructure, not a productivity app . Who we are looking for: • Strong experience in B2B SaaS brand strategy • Experience positioning fintech / compliance / logistics / enterprise software • Ability to build category-level narratives • Strategic thinker, not just copywriter • Portfolio showing enterprise-level positioning work We are not looking for: • Logo designers • Social media branding • Influencer-style marketing • Trend-based startup aesthetics Initial engagement: 2–4 week strategy sprint Remote, async-friendly Please include examples of enterprise SaaS positioning work and explain your approach to category creation. Apply tot his job Apply To this Job