Google Ads & Local Services Ads Specialist — Home Services (Ongoing) - Contract to Hire

JOB DESCRIPTION We're a marketing consultancy managing digital advertising for a well-established roofing company in the St. Louis metro area. We need a skilled PPC specialist to take over day-to-day campaign management across Google Ads and Google Local Services Ads (GLSA). This is not a set-it-and-forget-it role. You'll be actively managing campaigns with ~$15K/month in ad spend, optimizing for cost-per-lead and lead quality — not clicks or impressions. What you'll manage: Google Ads search campaigns (roofing services, geo-targeted to metro + County expansion markets) Google Local Services Ads (GLSA) — this is a must-have skill, not optional Keyword optimization, bid management, and negative keyword maintenance Ad copy testing and landing page performance monitoring Weekly campaign hygiene and optimization adjustments Monthly performance summaries for our internal reporting What you won't do: Strategy and budget allocation (we handle this) Client communication (we're the client-facing team) Website changes or landing page development About the account: ~$15K/month total ad spend across Google Ads + GLSA Lead generation focused (phone calls + form fills, not ecommerce) Call tracking through CallRail Geo-targeting across specific zip codes Seasonal volume fluctuations (peak: March–October) REQUIREMENTS Must-have: 2+ years managing Google Ads for home services, roofing, or contractor businesses specifically Hands-on experience with Google Local Services Ads (GLSA) — campaign setup, dispute management, lead review, budget optimization Proven ability to optimize for cost-per-lead (not vanity metrics) Familiarity with CallRail or similar call tracking platforms Experience managing geo-targeted campaigns across specific zip codes / service areas Comfortable working within someone else's strategic framework (you execute, we direct) Clear, proactive communication — flag problems before they become expensive Strong plus: Experience with roofing or storm damage lead gen specifically Familiarity with seasonal bid strategy for home services Experience scaling campaigns into new geographic markets Knowledge of AccuLynx, DaySmart, or similar home services CRMs Dealbreakers: No GLSA experience = automatic pass Generic PPC portfolios without home services clients = not a fit If your proposal doesn't reference this job description specifically, we'll skip it SCREENING QUESTION (Required in Proposal) Answer this in your proposal or you will not be considered: Describe a specific Google Local Services Ads campaign you managed for a home services client. Include: The trade/service type Monthly budget range What was your average cost per charged lead? What was one specific optimization you made that improved performance? Generic or templated answers will be disqualified. ENGAGEMENT DETAILS Hours: ~15–20 hours/month (ongoing) Start: Immediate — we need someone onboarded before peak season (March) Communication: Weekly async updates + biweekly 30-min check-in call Duration: Ongoing with initial 60-day trial period HOW TO APPLY Answer the screening question above Share 1–2 relevant case studies or performance snapshots from home services accounts (anonymized is fine) Confirm your availability to start within 2 weeks Confirm you can commit 15–20 hours/month on an ongoing basis Apply tot his job Apply To this Job