[Remote] Part-Time Media Relations Specialist

Note: The job is a remote job and is open to candidates in USA. Davis Elen Public Relations is seeking a high-impact Media Relations Specialist for a year-long, part-time contract dedicated to the McDonald’s account. This role focuses on earned media generation, community story sourcing, and crisis management support for McDonald's across various markets. Responsibilities • Community & Philanthropic Story Mining: Proactively source stories from our Owner/Operators regarding their local community engagement, non-profit partnerships (including RMHC), and charitable initiatives. You will be responsible for identifying the "heart" behind the business • Multicultural Storytelling: Apply a multicultural lens to all story sourcing and crafting, ensuring our earned media efforts authentically represent and reach the diverse communities McDonald's serves • Creative Narrative Development: Transform brand initiatives and charitable acts into compelling pitches. You don’t just send press releases; you create hooks that align with food trends, local news cycles, and human-interest segments • Earned Media Generation: Lead the charge in securing high-quality coverage across national, regional, and trade outlets. You are solely responsible for meeting earned media KPIs for the McDonald's business • Media Architecture: Build and leverage a "gold-standard" media list spanning Food & Beverage, lifestyle, business, and multicultural press across West Coast and Mid-Atlantic markets • Crisis Management Support: Act as a critical media relations secondary during sensitive issues, assisting in managing inbound inquiries and maintaining brand reputation Skills • Candidates must provide a portfolio or case studies demonstrating successful earned media placements, creative pitch examples, and storytelling prowess • Deep understanding of the Food & Beverage media landscape and experience highlighting corporate social responsibility (CSR) or non-profit collaborations • A proven ability to identify the 'human' element in a corporate initiative and the writing skills to pitch it successfully to diverse media outlets • Proven experience pitching media in the PNW (Seattle/Portland) and/or the Mid-Atlantic (Philly/DC) regions • Comfortable assisting in high-stakes environments and maintaining brand voice during reputational challenges • Well-versed in relationship management and reporting tools. Preference for those with experience in Sprout Influencer and Cohley, though comparable PR software proficiency is accepted Company Overview • Davis Elen Advertising is a full-service advertising agency headquartered in Downtown Los Angeles,with satellite offices across the country. It was founded in 1948, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.daviselen.com. Apply tot his job Apply To this Job