Business Development Representative (BDR) - Car Rental Software - North
About the position
Business Development Representative (BDR) - Car Rental Software - North America
Business: Car Rental SaaS (Rentworks+ & Carla AI) - Aspire Software (a Valsoft Company)
About Rentworks+
Rentworks+ is a next-generation car rental management platform built on 20+ years of industry expertise. We serve rental operators across North America who depend on reliable, workflow-rich software to run their daily operations. Alongside our core platform, we're launching Carla AI, an AI-powered voice agent that handles inbound calls, takes reservations, and provides 24/7 customer support.
We're part of Aspire Software (a Valsoft Company), a group that acquires and grows vertical market software companies for the long term. This isn't a startup burning cash - it's a profitable business investing in growth with a clear product roadmap and a sales motion being built from the ground up.
The Opportunity
We're hiring our founding BDRs to serve as a foundational member of our North American revenue engine. You'll be joining at the start of a new go-to-market motion, working directly with our Director of Sales to develop the outbound playbook that will scale as the business grows.
This isn't a 'dial 100 numbers and hope' role. Our market is well-defined (car rental operators), our product solves real operational pain, and we have a clear ICP. Your job is to find the right prospects, start meaningful conversations, and book qualified meetings for our sales team.
If you want to get in early, build something from scratch, and have a real path to a closing role, this is it.
The successful candidate will be based anywhere in the US, working in a remote work model!
Responsibilities
• Research and identify target accounts within our ICP (independent and regional car rental operators across North America)
• Run multi-channel outbound campaigns (phone, email, LinkedIn) to generate interest and book discovery meetings
• Qualify prospects against defined criteria before handing off to the Director of Sales
• Maintain CRM hygiene -ensure accurate contact data, activity logging, and pipeline notes that the team can trust
• Iterate on messaging and sequences based on what's working; share learnings with the team
• Hit and exceed monthly qualified meeting targets - quality over quantity, but both matter
Requirements
• 1-3 years of experience in a B2B sales or BDR role (SaaS preferred)
• Proven track record of hitting or exceeding outbound activity and meeting targets
• Comfortable on the phone - you can hold a conversation and handle objections without a script
• Strong written communication for email sequences and LinkedIn outreach
• Self-starter who thrives in a building environment without heavy handholding
• Fluent in English, both written and verbal, is essential
• Legally authorized to work in the US
Nice-to-haves
• Experience in vertical SaaS, rental/fleet, automotive, or transportation industries
• Familiarity with modern sales tools (HubSpot, Outreach, Apollo, LinkedIn Sales Navigator)
• Interest in AI products and ability to articulate technical value in simple terms
Benefits
• We offer competitive compensation with performance-based variable, benefits, and remote flexibility across the US and Canada.
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