Paid Media Specialist (SEM & LinkedIn Ads)

This a Full Remote job, the offer is available from: Egypt, Alabama (USA), Indiana (USA) About Easygenerator Easygenerator is a fast-growing EdTech scale-up transforming how teams share knowledge. We build award-winning e-learning software used by global enterprises, and we’re just getting started. We’re an AI-first company, using cutting-edge tools both in our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. What You’ll Do • Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing, ensuring performance across key global markets. • Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation among our target ICPs. • Manage and optimize paid media budgets exceeding €500K annually, ensuring strong ROI and efficient spend across channels. • Drive conversion rate optimization (CRO) initiatives by running A/B tests on landing pages and website flows to improve conversion from paid traffic to pipeline. • Build reporting frameworks that connect paid media performance to pipeline and revenue, moving beyond vanity metrics like impressions and clicks. • Collaborate closely with BDRs, Sales, and Product Marketing to align paid campaigns with ICP targeting, messaging, and revenue goals. • Conduct keyword research, competitive analysis, and audience segmentation to continuously improve campaign performance across markets. • Monitor and optimize campaigns using data-driven insights, ensuring continuous improvement in lead quality and conversion rates. • Leverage automation and AI tools to improve campaign efficiency, reporting workflows, and performance insights. What You’ll Bring • 5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads. • Proven experience managing large paid media budgets (€500K+) with a strong focus on efficiency and measurable ROI. • Experience running multilingual B2B campaigns across multiple markets (SaaS or tech environments preferred). • A demand generation mindset, focused on driving pipeline and revenue rather than just traffic. • Strong analytical and data skills, with the ability to build dashboards, interpret attribution models, and derive actionable insights. • Solid understanding of ICP targeting, buyer journeys, and B2B marketing funnels, enabling meaningful collaboration with Sales and Product Marketing teams. • Hands-on experience with conversion rate optimization and A/B testing for landing pages and website flows. • Advanced knowledge of tracking, Google Tag Manager, and attribution frameworks. • Experience working in a SaaS, tech, or scale-up environment is strongly preferred. • Familiarity with AI-driven tools and automation platforms to enhance marketing performance. • Excellent English communication skills, both written and spoken. • Fluency in German, French, or Spanish is a plus. • Experience collaborating with BDRs or Sales teams in pipeline-focused or account-based marketing environments is an advantage. Tools You’ll Work With • Paid channels: Google Ads, Microsoft Bing, LinkedIn Campaign Manager • CRM & analytics: Salesforce, Google Analytics, PowerBI / Tableau • Attribution & revenue intelligence: DreamData, HockeyStack, or similar • CRO & session analytics: Mouseflow, Hotjar, or similar • Keyword research & competitive intelligence: SEMrush / Ahrefs • Familiarity with LLM optimization (AI Overviews, ChatGPT, Perplexity) is an advantage. Ready to Join Us? If you're excited about driving pipeline and revenue through paid media in a fast-growing SaaS company, we’d love to hear from you. Apply now and help scale Easygenerator’s next phase of growth! This offer from "Easygenerator" has been enriched by Jobgether.com and got a 75% flex score. Apply tot his job Apply To this Job