CRM Specialist - Freelance

Cannabis Creative Group, a CHAMP Digital company is a dynamic, fast-scaling Marketing Agency that partners with clients to shape their brand narrative, engage their audiences, and drive measurable results. We are looking for a powerhouse CRM Specialist who sits at the intersection of data-driven logic and high-end creative execution. You aren't just "sending emails"—you are architecting the entire customer journey. The ideal candidate can jump into Figma to design a sleek layout, write the persuasive copy that drives clicks, build out complex automated flows in Klaviyo or HubSpot, and then jump on a video call to walk a client through the ROI of the campaign. You should be someone who views AI as a teammate, using it to scale personalization and efficiency. This position is contract but can evolve to a full time position. What You’ll Be Doing • End-to-End Campaign Management: Conceptualize, write, design, and deploy high-performing Email and SMS campaigns. • Lifecycle Architecture: Build and optimize sophisticated "logic flows" (welcome series, abandoned carts, win-backs, and loyalty loops) across platforms like Klaviyo, HubSpot, and AIQ (Alpine IQ). • Creative Execution: Use design software like Figma to create visually stunning, mobile-responsive templates that align with brand identities. • Content Strategy: Write compelling, high-conversion copy for both Email and SMS formats. • AI Integration: Leverage AI tools for predictive analytics, copy testing, and workflow automation to keep us ahead of the curve. • Client Leadership: Serve as the face of CRM during client meetings, presenting strategies and translating complex data into actionable insights. • Reporting & ROI: Own the numbers. You will pull metrics, build reports, and prove the value of your efforts through clear attribution and revenue growth. Your Technical Toolkit • CRM/ESP Mastery: Expert-level knowledge of Alpine IQ, Klaviyo, and other email software is a must. • Design: Proficiency in Figma, Adobe Creative Suite, and Canva (you should be comfortable building from scratch, not just editing text). • Analytics: Ability to navigate dashboards, perform A/B testing, and report on KPIs. Who You Are • A "Full-Stack" Marketer: You don't need to wait for a designer or a copywriter to get a campaign out the door. • A Logic Puzzle Solver: You love digging into the "if/then" triggers of a complex customer journey. • An Expert Communicator: You are polished, professional, and comfortable defending your strategy to stakeholders or clients. • Data-Obsessed: You don’t just report numbers; you find the story within them to improve the next campaign. Interested? Great! We want to hear from you.Please send us 2-3 examples of your work in your portfolio along with your resume. Work Location: Remote Apply tot his job Apply tot his job Apply To this Job