Web Copywriter - Construction + Manufacturing

Description: • We are seeking a seasoned web copywriter with experience in construction, manufacturing, and/or commercial architecture to write and/or refresh up to 30 landing pages by August 11, 2025, with potential for long-term blogging work thereafter. • This is a client-facing writing role ideal for a strong communicator who can handle structured deadlines, technical input, and real-time feedback. • Key Responsibilities • Write and/or refresh up to 60 landing pages (~500+ words each) across 4 site sections: About, Equipment, Systems, and Services. • Repurpose and update content from existing pages while maintaining brand voice and SEO integrity. • Draft short intro content for download-heavy pages like whitepapers or specifications. • Work from a provided sitemap, spreadsheet notes, and basic homepage brand messaging (“Built Right the First Time”). • Incorporate SEO keywords as provided by the web development partner (when available). • Maintain consistent tone and quality across pages; contribute to establishing a refreshed brand voice. • Collaborate asynchronously via Google Docs, email, and video calls with the team. Requirements: • 5+ years of web copywriting experience, ideally with construction, industrial, or B2B clients • Strong ability to translate technical product information into customer-friendly language • Familiarity with digital marketing and basic SEO concepts (e.g., headers, keyword use, clear CTAs) • Comfortable working with minimal style guidance and iterating on brand voice • Strong organization and self-management skills to hit a structured deadline • Nice to Have • Background or experience in the aquatic industry (e.g., pool construction, aquatic architecture) • Experience with brand voice development • Familiarity with tools like Procore or similar construction project platforms Benefits: Apply Job! Apply to this Job