Marketing Specialist (Digital)

Job Description ProspectBlue is looking for a results-driven Digital Marketing Specialist to lead and execute initiatives across digital marketing channels-including web, search, email, social media, and paid campaigns. This essential team member will play a key role in ensuring digital efforts align with performance goals, identifying areas for improvement, and implementing enhancements through process optimization, testing, and data-driven reporting. Our client is seeking someone who is analytical, detail-focused, and self-directed. Key Responsibilities: Launch, manage, and optimize campaigns across digital platforms, including email, social media, and paid channels Conduct A/B tests regularly to refine campaign performance and engagement Evaluate and report on campaign outcomes, offering insights and recommendations for optimization Use marketing automation tools to build effective strategies around segmentation, customer journeys, and communication cadence Coordinate with our web development agency to set production priorities and uphold content quality Collaborate with IT to support and maintain core MarTech tools Stay informed on emerging trends and technologies in digital marketing, bringing forward new ideas for implementation Ideal Candidate Profile: Bachelor's degree in marketing, advertising, communications, or equivalent work experience 5-7+ years of hands-on digital marketing experience, preferably in a B2B environment Strong interest in data analytics and performance metrics Resourceful and solution-focused, with the ability to thrive in ambiguity Highly organized and detail-oriented, with a track record of meeting deadlines Strong verbal and written communication skills and the ability to collaborate effectively across teams Team-oriented mindset with experience working cross-functionally Proficient with social media, marketing automation, and CRM tools Familiarity with key digital tools such as Google Analytics, Microsoft Dynamics Marketing, LinkedIn Ads, Moz, etc., is a plus Willingness to work on-site in Richmond, VA, with light email communication expected outside of regular hours Apply tot his job Apply To this Job