Digital Marketing Specialist

About the position Responsibilities • Develop and execute integrated digital strategies aligned with business goals and brand standards. • Manage content creation, campaign planning, and performance analysis across key digital channels. • Work closely with external agencies, corporate Brand Manager and internal stakeholders to ensure brand and messaging consistency and alignment. • Plan, launch, and optimize paid campaigns across platforms like LinkedIn, Meta, and YouTube. • Align campaigns with key initiatives, product launches, and event calendars. • Monitor KPIs, report on ROI, and continuously refine strategies based on performance data. • Design and execute email campaigns and nurture journeys based on audience segmentation. • Manage campaign calendars, content development, and automated workflows. • Track performance and use data insights to optimize open rates, CTRs, and conversions. • Work closely with the Corporate Marketing Automation Lead to ensure optimal use of the marketing automation platform. • Partner with SEO agency to improve website visibility and performance. • Optimize landing pages and web content for user experience and search. • Monitor analytics tools (Google Analytics, SEMrush, etc.) to drive ongoing improvements. Requirements • 5+ years of hands-on experience executing B2B paid social media campaigns (agriculture, industrial, or tech sectors a plus). • 5+ years of experience with email marketing platforms and automation (e.g., Salesforce Marketing Cloud, HubSpot, Marketo). • Proven success managing digital campaigns from strategy through execution and optimization. • Deep understanding of SEO/SEM fundamentals and performance analytics. • Strong copywriting, storytelling, and content development skills. • Proficiency with digital tools such as project management (Monday.com, Asana), social media management (Sprout Social, Hootsuite), and design tools (Canva, Adobe Creative Suite). • Highly organized with the ability to manage multiple projects and deadlines, and work in a global environment. Nice-to-haves • A passion for agriculture, sustainability, and innovation. • An entrepreneurial mindset — someone who brings solutions, not problems. • Enthusiasm for building community — both in-person and online. • A roll-up-your-sleeves attitude and a collaborative spirit. Apply tot his job Apply To this Job