Experienced Programmatic Media Buyer – Walmart Connect Digital Advertising Specialist for E-commerce Growth and Retail Innovation

Introduction to Walmart Connect and the Role

Imagine being part of a team that is revolutionizing the way brands connect with their audiences through digital advertising. At Walmart Connect, we are dedicated to driving measurable outcomes for our suppliers, merchants, stores, and brand advertisers. As a Programmatic Media Buyer, you will play a crucial role in managing and executing off-site campaigns for some of the most well-known and emerging brands in the retail industry. This is a unique opportunity to join a high-visibility team within the largest company in the world and contribute to the growth of our digital advertising business.

About Walmart Connect

Walmart Connect is the digital ad sales arm for Walmart.com, Hayneedle, Online Grocery, and Vudu. We leverage Walmart's in-store data, online data, and extensive reach to provide measurable results for our clientele. Our full-funnel ad solutions help businesses build brand awareness, engage with Walmart consumers, and convert them into shoppers. With a range of flexible pricing and buying models, including self-service, our solutions are designed to drive growth and sales for our partners.

Key Responsibilities

• Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring, and adjusting pacing, controlling quality of inventory
• Oversee media tracking and analytics setup and implementation
• Participate in media planning discussions, such as trafficking strategies, forecasting, product recommendations, and audience evaluation
• Collaborate with Media Sales, Strategy, Analytics, and Yield teams to ensure campaigns are structured to produce optimal data and performance outputs
• Work with the Analytics team to ensure plans allow for accurate data collection, efficiency, and effectiveness
• QA ads to ensure they meet site specs and requirements
• Generate, QA, and troubleshoot implementation of tracking tags
• Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors
• Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect's offerings
• Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation

Essential Qualifications

To be successful in this role, you will need:

• 4+ years of experience executing programmatic campaigns
• Programmatic subject matter expertise at Walmart Connect
• Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, TikTok, Snapchat, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g., Doubleclick, Sizmek, etc.)
• Understanding of rich media, dynamic creative, CTV/OTT, mobile, and video ad units
• Bachelor's degree in Business, Marketing, or a related field OR 2 years' experience in business management, database management, or a related field

Preferred Qualifications

While not required, the following qualifications are preferred:

• Marketing experience
• Microsoft Office tools (e.g., Word, Excel, and PowerPoint)

Skills and Competencies

To excel in this role, you will need to possess:

• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced environment and prioritize multiple tasks
• Strong attention to detail and organizational skills
• Ability to think strategically and creatively

Career Growth Opportunities and Learning Benefits

At Walmart Connect, we are committed to helping our associates grow and develop in their careers. As a Programmatic Media Buyer, you will have access to:

• Training and development programs to enhance your skills and knowledge
• Opportunities to work on high-visibility campaigns and projects
• Collaboration with cross-functional teams to drive business results
• Feedback and coaching to help you achieve your career goals

Work Environment and Company Culture

At Walmart, we believe in creating a work environment that is inclusive, supportive, and empowering. As an associate, you can expect:

• A dynamic and fast-paced work environment
• A culture that values diversity, equity, and inclusion
• Opportunities to make a meaningful impact on the business and our customers
• A collaborative and supportive team environment

Compensation, Perks, and Benefits

We offer a competitive salary and a range of benefits, including:

• Multiple health plan options, including vision and dental plans for you and your dependents
• Financial benefits, including 401(k), stock purchase plans, life insurance, and more
• Associate discounts in-store and online
• Education assistance for associates and dependents
• Parental leave and paid time off
• Short-term and long-term disability benefits

Conclusion

If you are a motivated and experienced programmatic media buyer looking to join a high-visibility team and contribute to the growth of our digital advertising business, we encourage you to apply. At Walmart Connect, we are committed to helping our associates grow and develop in their careers, and we offer a range of benefits and perks to support your well-being and success. Don't miss this opportunity to join our team and make a meaningful impact on the retail industry.

We Encourage You to Apply!

Even if you feel you're not a perfect match, we'd still love to hear from you. We are looking for great people to join our friendly team. Apply now and take the first step towards an exciting and rewarding career with Walmart Connect.