GTM (Go-To-Market) Strategist for SaaS Launch & Scaling Plan
I’m looking for an experienced GTM strategist to help me refine and execute the go-to-market direction for a growing SaaS platform (communications, SMS/MMS automation, analytics, multi-tenant architecture). I’ve already built the core product and infrastructure — now I need someone who can look at what’s built, understand the vision, and create a clear roadmap for scaling, marketing, and brand positioning.
This role is strategic, not hands-on marketing execution. You’ll meet with me on Zoom, review the product, understand the customer segments, and produce a structured GTM plan that I can break down into tasks inside ClickUp.
What You’ll Do
• Meet 1:1 with me to learn the product, use cases, audience, and growth vision
• Review the current branding, messaging, and product positioning
• Identify primary customer segments + value propositions
• Build a full GTM plan, including:
• Brand positioning & messaging
• Target segments + ICPs
• Channel strategy (content, outbound, partnerships, email/SMS, ads, etc.)
• Pricing/packaging recommendations
• Launch sequencing
• Growth levers for 0 → 100 customers
• Metrics/KPIs to track
• Deliver a clear, actionable document I can drop directly into ClickUp
• Optional: Ongoing guidance as I execute the plan
Ideal Candidate
• Background in SaaS, B2B tech, communications, or marketing automation
• 3–7+ years in GTM, product marketing, or early-stage growth
• Can translate high-level strategy into step-by-step execution
• Comfortable working with founders building early-stage products
• Excellent communicator & able to ask the right questions
• Experience with ClickUp and/or Hubspot is a plus (not required)
Deliverables
1. A 60–90 minute discovery session
2. A documented GTM strategy & execution roadmap
3. Recommendations on brand positioning, target markets, launch tactics, and growth opportunities
4. A “tasks & projects” breakdown that I can immediately use in ClickUp
5. Optional: Ongoing monthly advisory (separate contract)
Budget
Open to hourly or fixed-rate proposals depending on experience.
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