[Remote] Content Strategist, Enrollment Marketing

Note: The job is a remote job and is open to candidates in USA. Old Dominion University is a forward-focused public doctoral research university located in Norfolk, Virginia. The Content Strategist, Enrollment Marketing will develop and execute content strategies to support recruitment and enrollment goals, creating engaging content across various platforms. Responsibilities • Develop and execute written content strategies that support ODU’s recruitment and enrollment goals. • Create clear, compelling, and brand-aligned content across print, digital campaigns, email, social media, and web platforms. • Ensure that communications engage prospective students and their families, while strengthening the visibility of Old Dominion University as a first-choice institution. Skills • Master’s degree in communications, marketing, journalism, English, or a related field of study required. Or a bachelor’s degree with related work experience equivalent to a master’s degree in the proceeding fields. • Some knowledge of marketing and communications principles, especially related to writing for varying audiences. • Working skill in copywriting and editing across multiple platforms (e.g., web, email, social media, print). • Basic knowledge of content strategy concepts such as audience targeting, storytelling, and editorial planning. • Some skill in organizational and project management, with the ability to meet deadlines on multiple assignments. • Working interpersonal and communication skills to collaborate effectively with team members and stakeholders. • Considerable knowledge of AP Style. • Some experience working within brand guidelines. • Working knowledge of higher education marketing and/or enrollment communications. • Some skill in writing content for prospective students or youthful audiences. • Basic familiarity with design, video, or multimedia production to collaborate with creative teams. • Some experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Slate, or similar). Company Overview • Old Dominion University is a school in Norfolk, VA It was founded in 1930, and is headquartered in Norfolk, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://www.odu.edu/. Apply tot his job Apply To this Job