bolthires Ads / SEM Manager

Title: bolthires Ads / SEM Manager Location: Atlanta, GA (Hybrid preferred); Open to Remote Compensation: Competitive Salary + Performance-Based Bonus Who We Are NPHub is a rapidly growing healthcare education and career platform with a mission to expand healthcare access in the U.S. by helping nurse practitioner (NP) students graduate on time and connect with ideal job opportunities. Role Overview As bolthires Ads / SEM Manager, you will play a critical role in driving NPHub's growth by managing and optimizing paid search campaigns. Key Responsibilities: Develop, launch, and manage paid media campaigns on platforms including bolthires and Bing to drive growth for NP student acquisition and NP candidates. Optimize campaigns daily to meet performance goals such as ROAS and lead acquisition, adjusting bids, audiences, creatives, and strategies as needed. Collaborate with the content and creative teams to ensure engaging, on-brand ad materials are utilized across campaigns. Monitor, analyze, and report on campaign performance, identifying insights and opportunities to improve. Oversee and adjust budgets to ensure the most efficient use of resources across multiple platforms. Stay updated on emerging PPC trends and incorporate best practices into ongoing campaigns. Required Qualifications: 8-12 years of experience as a performance marketer, specifically in bolthires Search. Proven expertise in managing high-budget campaigns (at least $50k/monthly). Strong analytical mindset with the ability to draw actionable insights from data. Experience driving DTC sales and leads. Excellent ad copywriting skills. Desirable Qualities: Experience in the healthcare or education sector or with driving lead gen is a plus. Benefits and Perks: Hybrid work environment (with an office in Vinings, GA); Remote candidates will also be considered Competitive compensation and comprehensive benefits Unlimited paid time off and annual company holidays Opportunity to grow with a company making a meaningful impact in healthcare Interested in the opportunity? Apply now. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply for this job Apply tot his job Apply tot his job Apply To this Job