Data Analyst, Social Media & Video

Hearst Newspapers is a global media company that publishes a wide range of magazines and websites. They are seeking a Social Media & Video Analyst to transform data into insights that drive strategy, focusing on social media performance and video content optimization.

Responsibilities

• Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors
• Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI
• Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams
• Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs
• Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance
• Conduct competitive audits to evaluate our presence against industry benchmarks and peers
• Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations
• Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy

Skills

• Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment
• Proficiency in social media and video analytics tools (e.g., Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular)
• Strong analytical, critical thinking, and problem-solving skills
• Ability to interpret large data sets and distill insights into clear narratives and visualizations
• Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems
• Excellent verbal and written communication skills; experience presenting findings to stakeholders
• Collaborative, curious, and detail-oriented approach to work

Benefits

• Medical, dental, and vision insurance from Day 1
• 401(k) plan with a generous company match

Company Overview