Search Engine Marketing (SEM) Analyst

IXL Learning is the country's largest EdTech company, and they are looking for an analytical individual to join their digital marketing team as a Search Engine Marketing (SEM) Analyst. The role involves developing and optimizing marketing campaigns, managing ad accounts, and leveraging data to drive engagement and customer acquisition.

Responsibilities

• Eat, breathe, and live data. Identify key trends to figure out what's working so that we can scale it and what isn't working so that we can scrap or refine it
• Help manage our ad accounts, including Google, Bing, Facebook, Pinterest, TikTok, and more. Maintain and monitor spend, conversions, and other key metrics. Brainstorm and implement new campaigns to drive engagement and acquire customers profitably
• Write clear, effective ads for all of our properties across all ad platforms. Test out different types of messaging. Tailor messaging to different types of customers (parent, teacher, international users, language learner, etc.)
• Collaborate with our UI team to design engaging creative
• Question and continuously test everything. From on-site testing to email optimization to onboarding flows in our app, we optimize every detail of the IXL end-user experience

Skills

• BA/BS degree with some experience in SEM or data analysis
• Possess strong quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a must
• Excellent writing and editing skills with a keen attention to detail
• Familiarity with PPC-related concepts such as attribution and cross-device conversions
• Pivot tables and VLOOKUPs in Microsoft Excel are second nature to you
• Be a fast learner! This team moves quickly and ad platforms constantly update with new features we take advantage of
• Have a passion for educational technology and a desire to help us bring personalized learning to students around the world!

Benefits

• Benefits

Company Overview

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