Paid Media Executive (Associate Level)

The Social Shepherd is a creative and performance agency that helps global brands grow their business. As a Paid Media Executive, you will be responsible for building and delivering paid advertising campaigns on various platforms, focusing on performance optimization and client communication.

Responsibilities

• Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.)
• Conduct keyword research, selection, and audience targeting to maximize campaign performance
• Monitor and analyze campaign performance metrics to optimize ad spend and ROI
• Create compelling ad copy and test various versions to improve click-through rates (CTR) and conversion rates
• Helping clients understand performance by reporting in a holistic, informative way
• Getting involved in client relationships and communication. Ensuring they're kept in the loop of exactly what we're doing to optimize their performance
• Assisting with audits for new business pitches alongside our Paid Media Director

Skills

• 1 year of relevant experience working within google ads and meta
• Experience with numbers & data analysis, including strong analytical skills and the ability to interpret data to make informed decisions
• Excellent communication and interpersonal skills
• Self-starter, entrepreneurial mindset, with ability to work independently and as part of a collaborative team
• Detail-oriented with strong organizational and project management skills
• Exposure to other paid platforms including but not limited to Meta, Snapchat, Pinterest, TikTok, Microsoft Advertising, Twitter, Spotify
• Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager
• Certification in Google Ads or other relevant certifications

Benefits

• Comprehensive health benefits package.
• Flexible work schedule and hybrid work opportunities.
• Professional development and training programs.
• Dynamic and collaborative work environment with opportunities for growth and advancement.
• The Company will offer medical coverage, dental, vision, a 401k, and paid time off for this role.

Company Overview