Product Marketing – Senior Manager / Associate Director

Job Description: • Responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity • Own and develop all qualitative and quantitative content and collaborate closely with global marketing, product strategy, product management, sales, and professional services • Develop annual product marketing plan in collaboration with field marketing • Create go-to-market programs for new market segments and geographies • Develop product messaging to be used across all media and customer engagement channels • Lead global cross-functional launch and release marketing initiatives • Build product awareness through PR, article placements, and social media • Create campaigns to communicate tailored messages to specific audiences • Lead release marketing activities • Create content (e.g. product videos, website copy, blog posts, infographics) to articulate the benefits of the product to the marketplace • Create and maintain a library of sales tools, such as customer presentations and competitive materials Requirements: • 5+ years of enterprise software product marketing experience • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging • Able to work independently with little management oversight • Proven ability to build relationships with other teams and across all levels • Self-motivated, innovative, collaborative, creative, and analytical • Strong project management skills with exceptional attention to detail • Proven ability to excel in a fast-paced environment • Bachelor's degree required • Nice to Have: Experience marketing life sciences-specific applications Benefits: • Medical, dental, vision, and basic life insurance • Flexible PTO and company paid holidays • Retirement programs • 1% charitable giving program • Work Anywhere — support your flexibility to work from home or in the office • This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus. Apply tot his job Apply To this Job