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Marketing Automation Specialist - Pardot

Remote, USA Full-time Posted 2025-11-24
We are a fast-growing B2B marketing agency looking for a Pardot marketing automation expert (additional expertise in Marketo or HubSpot is huge), who is both a self-starter and a team player, and knows how to produce results. They will have the opportunity to work with multiple clients and will have the support of a larger team of technical, strategic, and creative specialists. Position is 100% remote (US candidates only). Responsibilities: • Planning, execution, testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring and grading, and lead management) • Provide reporting and analysis on program performance data and funnel attribution • Monitoring and continually improving campaigns (iteration, A/B testing, etc.) • Work directly with account staff and clients’ marketing department… (i.e., you can communicate well over Zoom as well as through email) • Collaborating with sales operations through CRM integration with Pardot • Research, recommend, and execute various 3rd-party integrations based on clients’ MarTech needs • Troubleshoot Pardot and Salesforce issues in a timely and thorough manner (and HubSpot and Pardot if you have those skills too!) • Champion best practices within Pardot, while documenting and cross-training internal teams • Stay abreast of current marketing automation trends, best practices, and strategies Skills/Qualifications: • 4+ years Pardot experience (required, certification preferred), Marketo, and/or HubSpot experience (optional, but certification preferred) • Experience with other automation platforms (e.g., Eloqua, Iterable, SFMC, etc.) • Salesforce proficiency • Exceptional communication skills • Documenting/training materials • Can-do attitude with a strong focus on bringing results • Must be able to work independently as well as part of a team • Strong attention to detail and organizational skills Pluses: • Agency experience strongly preferred • B2B SaaS industry experience • ABM experience • Mailchimp experience • SEO • Bizible • Google Analytics, Google Tag Manager, Adobe Analytics • A quality headset and the good sense to know when to get on a Zoom call or Slack huddle • Writing skills… we can always use good thought leadership posts on our blog :) This is a part time contractor position with potential for full time transition. The ideal candidate would have the experience to hit the ground running with minimal training. If this sounds like you, we’d love to hear from you! For consideration send your resume and cover letter to accounting@spearmarketing.com. Apply tot his job Apply To this Job

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