Social Media Coordinator

Aerie by AEO, Inc. is seeking a culturally in-tune, highly organized, and social media-savvy Social Media Coordinator to join their dynamic team. This entry-level role involves managing community engagement, assisting with content planning, and tracking performance metrics across various social media platforms.

Responsibilities

• Manage daily interactions across AE’s social platforms, Instagram, TikTok, Facebook, Pinterest, Threads, YouTube, Snap and more. Respond to tags, comments, and UGC to cultivate brand love while maintaining a witty, Gen-Z-aligned voice. Share audience sentiment and key insights with the broader team to inform strategy
• Assist with planning, scheduling, and posting content; help pivot in real time based on trends and performance. Support in creating static and video by attending IRL events and capturing in store content
• Track weekly metrics, highlight wins and opportunities, and share data-driven recommendations to refine strategy
• Work with Paid Social, PR, and Influencer teams to ensure campaign alignment and support execution needs
• Stay plugged into Gen-Z culture, emerging memes, and platform updates—sharing insights and ideas during brainstorms
• Provide occasional social support during key brand moments, which may include evenings or weekends

Skills

• Bachelor's degree, or equivalent experience
• 1–2 years of relevant experience in social media, digital marketing, or content creation
• Familiarity with TikTok, Instagram, and short-form video trends, plus a curiosity to learn more
• Strong copywriting and communication skills; ability to write in a sharp, Gen-Z-friendly voice
• Organized, detail-oriented, and able to juggle multiple tasks at once
• A team player with a proactive attitude and passion for youth culture
• Proficiency in PowerPoint, Excel, Google Slides, and Google Docs
• Experience using social media management platforms (like Dash Hudson, Monday.com, etc.)

Benefits

• Generous employee discount
• Summer Fridays
• Casual dress code
• Hybrid schedule
• FOMO events (Exciting company-wide events)
• Health care benefits (including medical, vision, and dental)
• Wellness benefits
• 401(k) retirement benefits
• Life and disability insurance
• Employee stock purchase program
• Paid time off
• Paid sick leave
• Parental leave and benefits
• Discretionary bonuses and other incentives

Company Overview