Gaming Influencer Growth Manager - TikTok LIVE

TikTok is the leading destination for short-form mobile video. They are seeking a Gaming Influencer Growth Manager to work with creators and influencers, agencies, and partnerships to enhance community engagement and creator growth initiatives.

Responsibilities

• Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization
• Serve as a strategic partner to creators, agents, team managers, and orgs to unlock content, monetization, and LIVE adoption opportunities
• Navigate escalations, account health, feature adoption, and platform trust with top gaming creators
• Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy
• Support creator participation by monitoring performance, growth impact, and campaign execution quality
• Help surface key learnings to inform future co-branded initiatives and activation models
• Own end-to-end execution of creator growth programs, from cohort selection through onboarding, performance tracking, and measurable results
• Run creator sprints, seasonal pushes, and reward/incentive systems aligned to gaming-IP cycles and LIVE goals
• Partner with Content, Data Science, and Product to analyze creator performance, uncover blockers, and translate findings into clear next steps
• Create program-level reporting for leadership, highlighting impact across talent tiers and games
• Monitor creator behavior, platform trends, and competitive benchmarks
• Contribute ideas and insights to improve growth playbooks and campaign strategy

Skills

• 1+ years in gaming creator management, esports operations, influencer marketing, or publisher partnerships
• Proven track record managing top creators or talent with high visibility and complex needs
• Strong understanding of gaming culture, game economies, and seasonal content cycles
• Demonstrated ability to execute fast-moving programs with measurable outcomes
• Strong analytical skills; ability to synthesize dashboards and creator metrics
• Highly cross-functional, effective communicator, strong project ownership
• Familiarity with LIVE ecosystems, monetization loops, or streaming platforms

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company Overview

Company H1B Sponsorship