[Remote] Field Marketing Manager - APAC & META Markets
Note: The job is a remote job and is open to candidates in USA. Cyble is seeking a Field Marketing Manager focused on the APAC and META regions. This role involves driving demand generation, executing marketing programs, and collaborating with sales and partners to enhance market presence.
Responsibilities
• Plan and execute field marketing programs tailored for APAC (India, ASEAN, ANZ) and META (Middle East, Turkey, Africa)
• Run localized ABM campaigns, vertical-specific programs, and persona-based initiatives to support regional pipeline goals
• Drive integrated digital + field campaigns including webinars, roadshows, virtual events, and localized outreach
• Lead Cyble’s presence at regional cybersecurity events such as GISEC Dubai, GovWare Singapore, CyberSec Asia, regional FS-ISAC events, and local partner conferences
• Manage end-to-end event strategy: conceptualization, logistics, booth execution, pre-event campaigns, onsite operations, and post-event follow-up
• Track and report event ROI with clear insights to optimize future investments
• Co-create marketing programs with MSSPs, distributors, resellers, and technology partners across APAC and META
• Execute joint activities including webinars, workshops, regional roundtables, CISO meets, and co-branded digital campaigns
• Strengthen partner enablement with region-specific content, playbooks, and sales tools
• Partner with regional sales teams to support opportunities, accelerate deal cycles, and penetrate target accounts
• Develop targeted marketing motions for strategic accounts and industry verticals such as BFSI, Government, Telco, Energy, and Large Enterprises
• Maintain regional dashboards for MQLs, SQLs, Opportunities, and Event ROI
• Adapt Cyble’s messaging to the cultural and market nuances across APAC and META
• Support region-specific customer success stories, landing pages, case studies, and event kits
• Ensure alignment with global positioning while tailoring for regional relevance
• Track performance of all regional programs and optimize based on data-driven insights
• Deliver weekly reporting on campaign effectiveness, pipeline influence, and event outcomes
• Maintain consistency and operational excellence in all regional field marketing initiatives
Skills
• 6–10 years of field marketing or demand generation experience in cybersecurity, SaaS, or enterprise technology
• Strong understanding of APAC & META markets, cultural nuances, and buying behavior
• Hands-on experience with major regional tech/cybersecurity events and partner ecosystems
• Deep familiarity with cybersecurity buyers such as CISOs, SOC teams, IT leadership, and Risk & Compliance stakeholders
• Proficiency with marketing platforms: HubSpot, LinkedIn Campaign Manager, ZoomInfo, 6sense, or equivalents
• Strong communication, stakeholder management, and cross-functional collaboration skills
• Ability to operate independently across diverse time zones and fast-paced environments
• High proficiency in English
• Education: Bachelor's/Master's degree in Marketing, Business, Communications, Cybersecurity, or related fields
• Multilingual abilities across APAC/META languages are a strong plus
Company Overview
• Cyble is a leading AI-powered threat intelligence company offering comprehensive coverage of adversaries, exposure, weaknesses, and targets. It was founded in 2019, and is headquartered in Cupertino, California, USA, with a workforce of 201-500 employees. Its website is https://cyble.com.
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