Perfomance Marketing & Audience Insights Analyst

FocusKPI is seeking a Performance Marketing & Audience Insights Analyst to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S. This role sits at the intersection of media measurement, experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels, including both in-store and online. Work Location: Remote in the U.S. Duration: 6-month contract with potential for extension and conversion, depending on budget and performance Pay range: $40+/hr Responsibilities: • Design and analyze A/B tests, incrementality tests, and causal measurement frameworks • Build and validate audience segments using transaction- and exposure-level data • Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM) • Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs • Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats • Be creative and rigorous in measurement when ideal experimental conditions are not available • Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results • Own projects end-to-end, from problem framing to final delivery • Develop clear, structured analyses and executive-ready presentations Qualifications: • Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field • 3+ years of experience in campaign measurement, experimentation, or marketing analytics • Strong experience with A/B testing, causal inference, and incrementality measurement • Solid, hands-on understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases • Proficiency in SQL and Python • Strong structured thinking, problem-solving, and attention to detail • Excellent communication and presentation skills • Project management experience and a strong sense of ownership • Proven ability to manage multiple stakeholders, timelines, and priorities Nice to Have • Experience working with or validating MMM outputs in partnership with data science or external vendors • Familiarity with omnichannel measurement (digital + in-store) • Retail, e-commerce, or media measurement background Thank you! FocusKPI Hiring Team Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts. NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ . The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com. oJIYy7Kj4e Apply tot his job Apply To this Job