Paid Media Strategist

POD Marketing Inc. is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges. As a Paid Media Strategist, you will drive digital advertising strategies across various platforms, manage client budgets, and optimize campaign performance while collaborating with cross-functional teams.

Responsibilities

• Strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media
• Manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships
• Monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies
• Uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks
• Conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives
• Implement conversion tracking by setting up and placing the appropriate codes on clients’ websites
• Work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies
• Support process innovation to ensure campaigns run efficiently and effectively
• Continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies

Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelor's degree in Business Administration, Marketing, or a related field
• 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
• 2+ years in customer service, hospitality, or client relationship management
• Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
• Strong knowledge of Meta advertising
• Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
• Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
• Strong organizational skills to maintain systematic campaign management
• Keen attention to detail, ensuring precision and accuracy in all aspects of work
• Basic understanding of SEO principles is beneficial for integrating SEM with organic search strategies
• Previous experience in an agency setting, demonstrating adaptability and client-focused experience
• Experience with Fluency

Benefits

• Three weeks of paid vacation
• Twelve flex days
• *Passion Day* to spend however you choose
• Company-wide *MeMonday* to prioritize mental health
• Thirty-day remote work policy for when you need a change of scenery
• Twenty-six hours of paid volunteer time each year
• Comprehensive benefits package that includes health, dental, vision, and spending accounts
• Access to mentorship
• Leadership programs like LEAD
• Ongoing learning opportunities designed to help you grow your skills and career

Company Overview