Dealer Account Manager

Generac is a company focused on outdoor power equipment, and they are seeking a Dealer Account Manager to manage a geographical territory in the OPE channel. The role involves growing market share by engaging with existing dealers and generating new revenue through partnerships and outreach efforts.

Responsibilities

• Utilize internal tools and conduct market research to identify market coverage gaps to generate new business opportunities
• Perform outbound cold calls to promote partnerships for Generac and DR Power products
• Manage inbound inquiries from the OPE Territory Manager to facilitate potential partnerships
• Develop and maintain a pipeline of prospective customers from inbound inquiries, market research, lead generation, and outbound call efforts
• Discuss and review contract paperwork with business owners to finalize dealer agreements
• Create tactical sales plans with short- and long-term objectives for the assigned territory
• Collaborate with cross-functional teams to introduce new products and expand market share
• Serve as the primary contact for customer inquiries and expedite issue resolution
• Work with clients to develop sales and promotional strategies to drive revenue
• Provide product knowledge training and webinars to dealer partners
• Create and present channel-specific programs and promotions to key accounts
• Manage initiatives to identify new sales opportunities and expand existing accounts
• Strengthen relationships with accounts to promote sales of existing and new products
• Execute effective launch plans for newly onboarded dealer accounts
• Facilitate routine communications between customers and cross-functional teams
• Maintain and update a list of potential customer targets regularly
• Stay updated on product offerings and relevant content
• Oversee and resolve order management issues

Skills

• Bachelor's degree in business, marketing, finance, or a related field, with at least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree
• At least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree
• Strong communication and interpersonal skills
• Proven experience in sales, account management and business development
• Ability to analyze market data and identify opportunities
• Ability to foster relationships and drive business growth
• Strong negotiation skills and understanding of the complex sales process
• Analytical ability to interpret key business metrics
• Ability and willingness to travel into assigned territory
• Excellent written and verbal communication skills for diverse audiences, including management
• Effective presentation skills
• Self-motivated and capable of working independently in a field role
• Ability to identify complex problems, gather data, and draw conclusions
• Proven track record of implementing process improvements
• Proficient in Microsoft Office Suite
• Experience with SAP or equivalent ERP systems
• 3 - 5 years of sales experience
• Previous experience or familiarity in outdoor power equipment industry preferred

Benefits

• This role is eligible for variable compensation including short term and long-term incentives.

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