[Remote] Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. ServiceTitan is the leading all-in-one software platform powering the trades, and they are seeking a highly skilled Paid Media Specialist to join their performance marketing team. The specialist will optimize performance marketing campaigns to drive lead volume and inbound pipeline growth, working closely with channel managers and analyzing campaign data to improve acquisition costs.

Responsibilities

• Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts. The total scope of responsibilities may include (but not limited to) acquisition-based ppc and remarketing, mid-funnel prospecting, awareness campaigns, and account-based marketing
• Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata
• Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns
• Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition
• Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs
• Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation
• Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance
• Stay up-to-date with industry trends and best practices for paid media advertising

Skills

• Bachelor's degree in Marketing, Advertising, or a related field
• 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising
• Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
• Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau
• Excellent written and verbal communication skills
• Experience with A/B testing and campaign optimization techniques
• Experience in B2B marketing is a plus

Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career.
• Company-paid medical, dental, and vision for you and your dependents.
• RSP match.
• Employee assistance program.
• Parental leave and support.
• Up to $20k in adoption reimbursement.
• On demand maternity support through Maven Maternity.
• Free breast milk shipping through Maven Milk.
• Financial planning tools.

Company Overview