Digital Marketing Director

Make an Impact at Scale This role offers the opportunity to shape how millions of people experience and engage with a national brand. The organization is focused on improving outcomes across the communities it serves and is committed to modern, flexible ways of working. You’ll join a large, mission-driven enterprise that values innovation, inclusion, and thoughtful leadership. Role Overview The Director of Digital & Data-Driven Marketing provides strategic direction for digital channels and customer database marketing across the full customer lifecycle. This leader designs and oversees integrated, multi-channel programs that connect audiences to the brand through relevant, timely, and personalized experiences. The role combines strategic vision with hands-on leadership. You’ll guide a specialized team while partnering closely with internal stakeholders to deliver measurable results across digital, social, web, video, email, and SMS platforms. Key Responsibilities Strategy & Leadership • Define and evolve enterprise-level digital and database marketing strategies aligned with business objectives • Lead, coach, and develop a team of digital, social, and lifecycle marketing specialists • Foster collaboration across marketing, communications, IT, analytics, and external partners Digital & Social Platforms • Set direction for digital communications and social media, including audience growth, content planning, and multi-platform distribution • Oversee governance, performance, and brand alignment across all owned digital and social channels • Build and manage paid and organic content strategies that drive engagement and support key initiatives Web, UX & Performance • Direct the development and ongoing management of websites, ensuring strong performance, accessibility, and user experience • Partner with technology teams to enhance UX/UI, site functionality, and visual consistency • Lead audits and optimization efforts related to SEO, content quality, navigation, and conversion paths Video, Email & Text Marketing • Establish and manage an enterprise video strategy from concept through distribution • Oversee email and SMS programs, including strategy, execution, testing, and measurement • Manage marketing databases to support segmentation, personalization, automation, and lifecycle journeys Insights, Innovation & Partnerships • Oversee competitive analysis, performance reporting, and reputation monitoring dashboards • Build relationships with digital experts, platform partners, and industry leaders • Stay current on emerging platforms, tools, and best practices to continuously evolve strategy • Carry out additional responsibilities as needed and ensure adherence to all organizational policies and standards Qualifications & Experience • 10+ years of experience in marketing, communications, or a related discipline • 5+ years leading and developing high-performing teams • Deep expertise in digital marketing, social media, analytics, and performance optimization • Technical familiarity with HTML, CSS, JavaScript, technical SEO, UX/UI principles, and SEM • Hands-on experience with analytics and marketing platforms such as Google Analytics 360, Adobe Analytics, and Salesforce Marketing Cloud Location & Travel This role requires regular presence at the Long Island City office. Candidates must be willing to travel on a consistent basis to support in-person collaboration. Compensation & Benefits • Annual salary range: $116,100 – $214,700, depending on experience and qualifications • Comprehensive benefits package including medical coverage, retirement and stock purchase plans, paid time off, holidays, and tuition assistance • Flexible work arrangements may include remote, hybrid, field, or office-based schedules, depending on role requirements • Total compensation may also include incentive programs, subject to eligibility Please note: This job posting is just a preview of the full scope of the position. A comprehensive job description is shared by a member of our team Apply tot his job Apply To this Job