Marketing Creative Strategist job at Protective Life Corporation in US National

Marketing Creative Strategist (Remote) Work From Home Marketing – Design Full Time Remote The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most. Objective:    The Creative Strategist is a master at bringing ideas to life and a creative powerhouse who can motivate and direct teams in developing best-in-class designs across multiple channels. This role builds and transforms concepts into innovative solutions.   Responsibilities Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective.  Define and document creative strategies that align with marketing and business objectives  Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)   Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards   Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience  Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization   Develop templates and systems for consistent and effective creative execution within the teams  Partner closely with UX and web teams to create seamless visual journeys across connected digital systems    Work with research team and analytics team to align on best practices, inform development​ and optimize designs based on insights and performance  Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach  Deliver compelling presentations that sell ideas and guide teams executing the work   Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy  Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities  Understand products and services and how they are nuanced across distribution channels   Follow the marketing process to meet legal, compliance, and internal audit standards  Qualifications/Education 5+ years in creative design or professional experience in a related role   Bachelor’s degree in graphic design, visual arts, interactive media, or related field   Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities)  Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies  Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma)  Deep understanding of visual hierarchy, typography, color theory, and layout  Ability to translate complex ideas into compelling visual solutions  Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing   Ability to manage tight deadlines and hold team members to deadlines   High-level thinker who can also keep track of details   Ability to build strong working relationships across all levels of the organization   Experience in influencing, mentoring and coaching a team of creative professionals    Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills   Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners $76,500 - $95,000 a year Protective’s targeted salary range for this position is $76,500 to $95,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees. This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance. Employee Benefits: We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards. Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans. Apply tot his job Apply To this Job