Social Media Strategist, Regulated

Job Description: • Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset. • Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. • Liaise with writers and designers to ensure content is informative, on-strategy and appealing. • Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social. • Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. • Help identify influencers and seek user-generated content if appropriate for clients. • Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals. • Define and improve community management and content development processes. • Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner. • Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations. • Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis. • Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term. • Lead and support client meetings and communications. • Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates. • Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities. • Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo. • Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations. • Act as a resource to help fuel organic business growth for ICUC. • Work with Growth and Client teams on renewals/account changes as required. • Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage. • Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. • Proactively provide updates on account health to Growth/Client teams as needed. • Adopt and educate on up-and-coming platforms and technology. • Share inspirational and educational resources within strategy and other departments. • Train internal teams to integrate, maintain and update a cohesive social media strategy. • Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration. • Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals. Requirements: • At least 7 years of social media management and reporting experience, demonstrating expertise in overseeing social media activities. • Proven work experience as a Social Media Strategist, showcasing leadership in social media strategy development. • Bachelor’s degree in marketing, communications, advertising, PR, or equivalent, providing a solid educational foundation. • Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment. • High level of accuracy and attention to detail, ensuring quality in all social media activities. • Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities. • Strong time management skills, enabling effective planning, prioritization, monitoring, and adaptation to changes. • Strong decision-making skills, coupled with good judgment, facilitating sound strategic choices. • Good sense of decorum and brand appropriateness, ensuring alignment with brand values and guidelines. • Friendly, diplomatic, and composed self-starter, demonstrating initiative and commitment to task completion. • Charisma and willingness to mentor others and share best practices with a team of Strategists. • Cooperative and network-oriented, fostering collaboration and relationships within and outside the organization. • Proven history of developing new, sustainable processes, indicating innovation and adaptability. • Excellent written and verbal communication skills, including engaging presentation abilities. • Experience with creative content publishing, writing, social listening, and performance reporting, contributing to effective social media strategies. • Ability to identify target audience preferences and create content or insights to meet their needs. • Knowledge of past and current social media trends, marketing, and business strategies. • Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels. • Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros, facilitating efficient social media management. • Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater, aiding in comprehensive performance analysis. • Understanding of SEO strategies and digital marketing metrics, enhancing social media effectiveness. • Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite. • Willingness to undergo a Criminal Record Check as part of the pre-employment screening process. • The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments. • Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration. • Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations. • Fluency in English, with the ability to speak and write clearly and persuasively. Benefits: • A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. Apply tot his job Apply To this Job