Channel Metadata Analyst (Digital Lab)

Job Description: The Channel Metadata Analyst supports client's Digital Lab with day-to-day management, oversight, and optimization of marketing Metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Centre management, and dashboard/data operations. Responsibilities: • Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution. • Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards. • Utilize Salesforce (CPMT) for metadata activities. • Perform data querying, analysis, and process automation using SQL. • Develop and maintain documentation such as playbooks, guides, and RACI matrices. • Onboard cross-functional/agency teams on workflows and operational processes. • Partner with teams to gather requirements, test, and verify data inputs/outputs/. • Drive standardization, automation, and process improvements to enable greater efficiency. • Troubleshoot issues, identify root causes, and implement corrective actions with partners. • Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & Power Bi. • Oversee and support aspects of Email Rental and Preference Centre workflows and operations. • Stay current with digital operations best practices and recommend new solutions. • Communicate clearly and set expectations throughout operational processes. Requirements: • Bachelor's degree in business, Marketing, Information Systems, or equivalent experience. • Experience with digital marketing operations, database/content management, project management. • Hands-on experience with Smartsheet, Power Bi, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus. • Exceptional communication and collaboration skills across business and technical teams. • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment. • Proven track record of cross-functional teamwork and driving programs to completion. • Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook). • Enthusiastic, solution-oriented, and open to new challenges. Top Skills: • Experience with digital marketing operations, database/content management, project management. • Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus. • Exceptional communication and collaboration skills across business and technical teams. • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment. Apply tot his job Apply To this Job