[Remote] GTM Consumer Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Linda Werner & Associates, Inc is seeking a Consumer Product Marketing Manager to lead product marketing initiatives for global payments products across key international markets. The role involves shaping product strategies, developing go-to-market strategies, and collaborating with cross-functional teams to drive product awareness and engagement. Responsibilities • Shape product and go‑to‑market strategies by leveraging data, insights, and research in partnership with Analytics, Research, and Data Science teams to deepen audience understanding and deliver meaningful user value • Identify emerging trends and user needs across categories such as social media, virtual reality, artificial intelligence, and private messaging to inform product opportunities and strategic direction • Develop differentiated positioning and compelling narratives that clearly communicate product value and resonate with consumers, media, and policy stakeholders • Build and execute comprehensive go‑to‑market strategies in collaboration with Communications, Brand, Policy, and Legal teams, including defining goals, success metrics, and content requirements • Lead product announcements and launch strategies, partnering closely with senior leaders to navigate ambiguity, assess risks, and ensure successful execution • Collaborate with Brand and Growth teams to develop full‑funnel marketing and advertising plans that drive awareness, adoption, and sustained engagement Skills • Bachelor's degree required • 10+ years of experience in Marketing, Management Consulting, Product Strategy, or a related function involving close partnership with product and engineering teams • Proven experience leading large‑scale consumer go‑to‑market strategies across diverse audiences and launching both free and paid consumer products • Demonstrated ability to develop, execute, and measure analytically rigorous full‑funnel marketing campaigns • Experience collaborating with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of the organization • Strong presentation, facilitation, and decision‑driving skills with executive and cross‑functional stakeholders • Project management experience in fast‑paced environments, with the ability to assess challenges, exercise sound judgment, and drive solutions Company Overview • Linda Werner & Associates is a writing and editing company offering placement services for writers and editors. It was founded in 1997, and is headquartered in Seattle, Washington, USA, with a workforce of 51-200 employees. Its website is http://lwerner.com. Apply tot his job Apply To this Job