PR & Communications Manager (P1-4212748-1)
About the position
The Manager, PR & Corporate Communications implements Panda's communications strategies and activities, focusing on PR strategy and agency management as well as supporting corporate communications. This position manages day-to-day execution of PR and Communications plans in partnership with cross-functional partners and agencies. The Manager leads a small team of associates, developing and coaching them to elevate their performance. The PR & Communications Team is part of the Corporate Communications team within the Marketing Department.
Responsibilities
• Campaign and Brand PR: Spearheads the development and implementation of Panda's PR strategies through multi-channel national campaigns designed to boost sales and strengthen brand reputation.
• Vets, evaluates, and recommends earned brand and influencer partnerships to drive campaign success and support evergreen initiatives.
• Always-On PR: Develops and executes proactive, always-on / evergreen PR programming aimed at elevating Panda's brand reputation and sustainably generating consumer demand.
• Executive Communications : Crafts and drives comprehensive executive communications strategies, including preparing executives for speaking and media opportunities.
• Crisis Communications : Provides support for proactive corporate communications initiatives that build reputation, while also playing a key role in reactive, rapid-response crisis management and preparedness.
• Community Relations : Cultivates best-in-class brand reputation by amplifying news of Panda's community care and corporate giving, including the identification of compelling storytelling opportunities and the creation of the overarching earned media strategy.
• People Development : Manages a team of PR & Communications associates, developing and coaching them to maximize their performance. Works with PR and Comms leadership on recruiting and retaining associates.
Requirements
• Bachelor's degree in Communications, Journalism, or Public/Government Relations
• 5+ years of experience in communications, public relations, and/or influencer marketing representing an organization in the community, preferably in a retail/hospitality environment, with increasing management/project management experience.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.
• If hired, completion of annual store training.
Nice-to-haves
• Internal communications experience preferred but not mandatory
Benefits
• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity
• Full medical, dental, and vision insurance
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays
• Continuous education assistance and scholarships
• Income protection including Disability, Life and AD&D insurance
• Bereavement leave
• Benefits available for eligible permanent full time associates
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