Senior Manager, Marketing Automation
Job Description:
• Lead the strategic development and execution of customer relationship initiatives
• Oversee the email channel and help guide the SMS contact plan
• Develop data driven triggers and personalized communication
• Collaborate with cross-functional teams to align lifecycle marketing efforts
• Monitor KPIs such as retention rates, conversion, and engagement metrics
Requirements:
• 7 years of CRM or lifecycle marketing experience
• 3 years in a leadership role
• Proficiency in CRM tools (Salesforce Marketing Cloud, Salesforce Sales Cloud)
• Familiarity with data tools (Salesforce Data Cloud and Snowflake)
• Strong understanding of customer segmentation, journey mapping, and campaign optimization
• Excellent communication, leadership, and project management skills
• Bachelor’s in Marketing, Business, or related field
• Salesforce Marketing Cloud certification
Benefits:
• health insurance
• pre-tax spending accounts
• retirement benefits
• paid time off
• short-term and long-term disability
• employee stock purchase plan
• life insurance
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