[Remote] Manager, Retention & Affiliate Marketing

Note: The job is a remote job and is open to candidates in USA. JOEYCO is seeking a Manager, Retention & Affiliate Marketing to enhance customer retention and drive affiliate-led revenue. This role focuses on executing lifecycle programs and managing performance partnerships to achieve measurable business outcomes. Responsibilities • Increase subscriber retention and repeat purchase behavior • Reduce churn and improve customer lifetime value • Build scalable, compliant lifecycle programs across email and SMS • Scale affiliate-driven revenue in a compliant, brand-safe way • Build a credible, performance-driven creator and partner ecosystem • Ensure affiliate programs are structured, measurable, and repeatable • Develop and execute lifecycle strategy across email and SMS • Design, launch, and optimize automated flows: • Onboarding / welcome • Replenishment and reorder • Churn prevention • Win-back and reactivation • Segment customers by lifecycle stage and behavior (new, active, churned, high-value) • Build and test subscription incentive models (e.g., multi-month rewards, limited drops) • Partner with Paid and Creative teams to ensure message, offer, and timing consistency • Report retention performance and lifecycle health on a monthly basis • Own affiliate operations through Refersion • Recruit, onboard, and manage affiliates across lifestyle, community, and performance segments • Design and maintain structured commission tiers (e.g., 16–20% based on performance) • Launch and manage affiliate communications: • Partner newsletters • Content and creative toolkits • Performance and payout updates • Collaborate with Creative and Brand teams on seeding and performance-oriented co-branded campaigns • Track attribution windows (30–90 days), payouts, and partner-level performance • Monitor compliance and enforce FTC and category-specific guidelines • Audit existing lifecycle flows and churn touchpoints • Launch foundational automations (welcome, reorder, win-back) • Build a Retention Dashboard tracking LTV, churn, and subscription MRR • Audit and standardize affiliate structure, tracking, and payouts • Recruit 25–50 high-quality affiliates across relevant verticals • Launch performance-tier incentives and monthly partner updates Skills • 4-6 years of experience in retention, lifecycle, affiliate, or performance marketing • Proven success building lifecycle programs that drive repeat purchase and LTV • Hands-on experience managing affiliate or creator programs with performance accountability • Strong analytical mindset with comfort in dashboards, cohort analysis, and testing • Excellent collaborator with Paid, Creative, and Brand teams • Comfortable operating in fast-moving, compliance-aware environments • Experience in CPG, wellness, nicotine, or other regulated categories strongly preferred Company Overview • We are JOEYCO. The team behind JOEY — researchers, operators and compliance experts with deep roots in regulated industries. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://meetjoey.com/. Apply tot his job Apply To this Job