Senior Analyst-Partner Guest Marketing as a Service

About the position At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Senior Analyst, Partner Guest Marketing as a Service will provide the insights, reporting, and optimization strategies needed to scale demand generation efforts in guest-facing channels promoting venues on network. This role will track performance across campaigns and partners, deliver actionable insights, and support testing strategies to maximize cover growth. As an integral member of the partner marketing team, you’ll ensure that campaign data is translated into clear recommendations, helping inform strategy and execution for programs that engage guests and deliver value for partners. Responsibilities • Build dashboards and reporting frameworks to track partner campaign performance and guest engagement metrics. • Analyze campaign results across channels (email, paid, in-app, web) to identify optimization opportunities. • Support demand generation initiatives by providing data-driven insights on audience segmentation, timing, and creative performance. • Partner with marketing operations and data teams to ensure accurate attribution and measurement of cover growth. • Develop a way to play back impressions and value exchange back to partners on a quarterly basis at scale, working in close collaborating with the B2B enablement teams. • Conduct competitive analysis and benchmarking to inform and evolve partner marketing strategies. • Provide regular reporting and insights to internal stakeholders and partner-facing teams. Support Global Dining / Resy strategic partnerships and sales team to react to partner marketing demands as value exchange. Requirements • 2–4 years of experience in marketing analytics, campaign analytics, or business intelligence. • Strong proficiency with analytics tools (e.g., Google Analytics, Looker, Tableau, Sales Force). • Familiarity with CRM and marketing automation platforms. • Experience measuring demand generation or performance marketing campaigns. • Strong problem-solving and data storytelling skills—able to translate insights into clear recommendations. • Detail-oriented with strong organizational skills. Nice-to-haves • Passion for hospitality, food, or consumer marketplaces a plus. Benefits • Competitive base salaries • Bonus incentives • 6%25 Company Match on retirement savings plan • Free financial coaching and financial well-being support • Comprehensive medical, dental, vision, life insurance, and disability benefits • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) • Free and confidential counseling support through our Healthy Minds program • Career development and training opportunities Apply tot his job Apply To this Job