Retention Marketing Associate Director

About the position We are seeking a hands-on, performance-driven Retention Marketing Associate Director to manage lifecycle and retention marketing across a portfolio of Shopify-driven e-commerce brands and B2B businesses. This is a player-coach role. You will directly manage multiple client accounts while also providing oversight and strategic guidance to other retention leads managing their own accounts. This position is execution-heavy and requires strong hands-on experience building and optimizing CRM programs. You will be accountable for driving measurable retention revenue growth across your book of business. Responsibilities • Account Ownership • Directly manage retention strategy and execution for multiple client accounts. • Oversee and support other retention managers to ensure consistency in performance and best practices. • Review lifecycle programs across accounts and identify opportunities for improvement. • Own retention KPIs across your portfolio. • Hands-On Lifecycle Execution • Build, optimize, and maintain automation flows in platforms such as Klaviyo, Postscript, Attentive, HubSpot, Salesforce, or similar. • Execute campaigns end-to-end including segmentation, QA, scheduling, deployment, and reporting. • Audit and restructure underperforming CRM accounts. • Troubleshoot integration, deliverability, and tracking issues. • Ensure accurate data flow between Shopify, CRM systems, and analytics platforms. • Shopify & E-Commerce Retention • Develop lifecycle strategies within Shopify ecosystems. • Build high-performing flows including welcome, abandoned cart, post-purchase, replenishment, win-back, loyalty, cross-sell, and reactivation sequences. • Align retention initiatives with paid media and promotional strategy to support blended performance goals. • B2B CRM & Nurture Programs • Build and optimize nurture sequences aligned with pipeline stages. • Support lead qualification, re-engagement, and client retention workflows. • Collaborate with sales teams to improve lifecycle communication and CRM utilization. • Testing & Performance Optimization • Conduct A/B testing across subject lines, messaging, offers, and segmentation. • Analyze retention performance using cohort and revenue data. • Provide regular reporting on LTV, repeat purchase rate, churn, and retention revenue contribution. • Identify scalable automation opportunities across accounts. Requirements • 5–7 years of experience in lifecycle and retention marketing. • Experience managing multiple client accounts in an agency or multi-brand environment. • Hands-on experience building and optimizing complex flows in Klaviyo, HubSpot, Salesforce, Attentive, or similar platforms. • Proven ability to grow retention revenue for Shopify-based e-commerce brands. • Working knowledge of B2B CRM lifecycle and nurture strategy. • Strong analytical mindset with ability to tie retention efforts to revenue performance. • Some experience mentoring or overseeing junior team members. • Must be located in Miami, FL. Benefits • Medical, Vision and Dental Plan • 401(k) Plan + 4% Employer Match • Unlimited PTO • Hybrid & Collaborative Environment • Company-Wide & Team Events Apply tot his job Apply To this Job