[Remote] Marketing Automation Manager - HubSpot

Note: The job is a remote job and is open to candidates in USA. RevPilots is transforming commerce with end-to-end AI that unifies discovery, conversations, and checkout into a single intelligent system. The Senior Marketing Automation Manager will own the HubSpot ecosystem, building scalable nurture workflows and orchestrating high-impact campaigns to accelerate the pipeline. Responsibilities • Own the HubSpot system architecture, including workflows, lists, scoring models, and lifecycle stages • Build and optimize automated nurture journeys across TOFU, MOFU, and BOFU stages • Develop intelligent multi-step campaigns that use behavioral, demographic, and firmographic triggers • Maintain data cleanliness, enrichment, deduplication, and governance within HubSpot • Implement A/B testing frameworks for email, landing pages, and workflows • Oversee email deliverability, domain reputation, and compliance (GDPR, CASL) • Create dashboards and reporting to measure funnel velocity, attribution, and campaign effectiveness • Design and launch personalized nurture programs for prospects, customers, partners, and event audiences • Build a lead scoring model that aligns with Sales, using intent signals, engagement thresholds, and ICP criteria • Continuously refine lead handoff and MQL to SQL processes to improve conversion rates and reduce friction • Partner with Sales and RevOps to ensure all workflows support a clean, closed-loop pipeline model • Manage the end-to-end deployment of email, landing pages, forms, and automation triggers • Collaborate with Product Marketing on messaging, segmentation, and content mapping • Support ABM campaigns through smart lists, personalization tokens, dynamic content, and targeted sends • Ensure campaigns use consistent tracking, UTMs, and attribution frameworks • Build automated pre-event and post-event workflows • Develop registration journeys, reminder sequences, onsite QR flows, and follow-up campaigns • Maintain event reporting, including attendee engagement, lead quality, and event-sourced pipeline • Ensure Sales has tailored follow-up sequences after major events such as NRF, Shoptalk, Seamless, and webinars • Work with RevOps to ensure clean sync and data alignment between HubSpot and Salesforce • Collaborate with Sales to refine lead routing, definitions, SLAs, and campaign visibility • Partner with Creative and Design for email templates, landing pages, and campaign visuals • Support leadership with analytics, insights, and performance dashboards Skills • Four to seven years of marketing automation experience, preferably in B2B SaaS • Deep expertise in HubSpot workflows, scoring, lists, automation, reporting, and integrations • Experience with Salesforce syncing, lifecycle stage mapping, and attribution models • Proven ability to build advanced nurture programs and automated engagement sequences • Strong analytical mindset with the ability to translate data into recommendations • Experience supporting event campaigns, webinars, trade shows, or workshops • Excellent communication, project management, and stakeholder alignment skills • Familiarity with AI-driven marketing, personalization, or enterprise software is a bonus Benefits • Health • Dental • Vision Company Overview • Revpilots offers a purchase management platform that provides recommendations, pricing, unbiased guidance, and other necessary information. It was founded in 2022, and is headquartered in Brooklyn, New York, USA, with a workforce of 2-10 employees. Its website is https://revpilots.com. Apply tot his job Apply To this Job