[Hybrid] Marketing Analyst/Coordinator 3 (16628-2)
About the position
Samsung Ads is looking for a highly strategic, data-driven Marketing Analytics Contractor to build and operate the analytical engine that powers all major decisions across our growth marketing motion. This role sits at the core of our acquisition, lifecycle, and revenue strategy—helping the team uncover insights, run experiments, and optimize full-funnel performance with speed and precision.
You will work across channels, systems, and teams to ensure marketing is grounded in truth, guided by data, and aligned to business impact. If you excel at turning complex data into actionable insight and want to help scale a world-class growth engine, this role is for you.
Responsibilities
• Performance Tracking & Measurement
• Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
• Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.
• Cohort Analysis & Pipeline Forecasting
• Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.
• Insights & Experimentation
• Ensure fast insight cycles across experiments, campaigns, and content releases.
• Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.
• KPI Ownership & Optimization
• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Identify gaps, diagnose funnel issues, and recommend actionable improvements.
• Funnel Analytics & Revenue Reporting
• Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
• Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.
Requirements
• 4+ years in marketing analytics, growth analytics, revenue operations, or similar roles
• Strong command of B2B funnel analytics and attribution
• Advanced skills in spreadsheet modeling and business insights
• Experience building dashboards and forecasting models
• Ability to translate data into decisions with speed and clarity
• Required experience with:
• Salesforce CRM
• Pardot (Account Engagement)
• Adobe Analytics
Nice-to-haves
• (Bonus) Looker, Snowflake, Tableau, or B2B attribution platforms
Benefits
• Medical Insurance (Health, Dental & Vision)
• 401(k)
• Paid Time Off
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement
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