DIrector of Digital Marketing & Business Development

Position: Director of Digital Marketing & Business Development Location: Fully Remote Salary: $100K-$115K + Bonus + Equity Growing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing & Business Development to join their team Overview: This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry. Responsibilities: • Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization • Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing • Use data-driven insights to improve conversion rates, retention, and customer lifetime value • Evaluate and integrate emerging marketing technologies that drive operational efficiency • Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.) • Develop high-engagement content strategies leveraging AI-enhanced creative workflows • Manage influencer relationships and ambassador programs • Oversee paid social campaigns and performance optimization • Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities • Develop and execute strategic growth initiatives aligned with company revenue targets • Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities • Support strategic planning for new product launches and category extensions • Maintain consistent brand voice while testing innovative digital engagement strategies • Build data driven initiatives that deepen customer loyalty • Partner with product development to translate customer insights into new offering Qualifications • 3–7+ years of experience in marketing, growth, or business development (DTC or consumer brands preferred) • Demonstrated experience using AI tools for marketing automation, analytics, or content creation • Strong understanding of paid social, digital advertising, and performance marketing metrics • Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment • Analytical thinker with the ability to translate data into actionable growth strategies • Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred) • Passion for pets and consumer lifestyle brands is a plus Apply tot his job Apply To this Job