DTC Retention / Email Marketing Specialist

About Inspiriko We create award-winning, science-backed supplements for women's hormonal and intimate health. With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces. About the Role: DTC Retention & Email Marketing Specialist Shopify + Klaviyo | Subscription-First | In-House We are a mid 7-figure brand, currently driven primarily by Amazon. Our DTC channel is early (~£100K) and we are now building it properly. We are not hiring someone to “manage emails.” We are hiring someone to build and scale the retention engine that turns DTC into a serious revenue channel. This role is for an operator who has already done this inside a 7+ figure Shopify subscription-first brand. Your Scorecard (You Own These) • Email revenue • Subscriber repeat revenue • Email + SMS list growth • Subscriber sign-up rate • Churn % (subscription retention) • % of DTC revenue driven by retention If those numbers don’t excite you, this isn’t the role. What You’ll Do Build the Lifecycle Machine • Architect and own all Klaviyo flows (welcome, abandon, post-purchase, upsell, winback, churn) • Create and manage campaign calendar • Build advanced segmentation and cohort logic • Run structured A/B testing across offers, messaging and timing • Turn email into a major % of DTC revenue Own Subscription Retention (Loop) • Build and optimise cancel/exit flows • Implement save offers, pauses, swaps, frequency changes • Reduce churn through data-driven interventions • Improve subscriber onboarding and retention cohorts • Increase subscription sign-up rate across PDP and cart Grow the List & Conversion • Optimise popups, forms, and subscription-first offers • Improve visitor → subscriber CVR • Increase subscription uptake on PDP and cart • Partner with acquisition to maximise LTV, not just cheap opt-ins Shopify Ecosystem Ownership • QA tracking between Shopify, Klaviyo, and Loop • Onboard retention-driving apps • Ensure clean event tracking and data integrity • Run fast A/B tests across lifecycle and subscription UX Execute • Light theme edits • Build effective email creative • Move fast without waiting on a team of five You Are • Proven experience working for a 7+ figure Shopify subscription brand, delivering similar results • Deep in Klaviyo (advanced segmentation + flow logic) • Comfortable owning revenue numbers • Commercially sharp (you understand margin and LTV) • Strong with subscription platforms (Loop preferred) • Fast, autonomous, accountable • Builder mindset — not a caretaker What Winning Looks Like (12 Months) • Email driving 30%+ of DTC revenue • Meaningful reduction in churn • Growing active subscriber base • Subscriber repeat purchase revenue reaches 60% of total revenue every month • DTC retention engine fully built and compounding Non-Negotiables Do NOT apply if: • You are part of an agency • You cannot commit 20 hours per week • You manage multiple active clients that divide your focus • You are looking for side-income rather than ownership • You have not worked inside a 7+ figure Shopify subscription-first brand We want focus, speed and accountability — not divided attention. Compensation • Competitive base salary (To be discussed) • 20 hours per week (minimum commitment) • Quarterly performance bonus • Clear path to full-time role within 6 months (with expanded responsibilities and compensation adjustment) Compensation will depend on: • Proven results in 7+ figure Shopify subscription brands • Depth of Klaviyo + subscription performance improvement experience • Ability to own revenue outcomes Original job DTC Retention / Email Marketing Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs. Apply tot his job Apply To this Job