VP, Growth and Retention Marketing

What You'll Do Own Profitable Growth • Lead and scale paid acquisition across Meta, Google, TikTok, Affiliates, Partnerships, and emerging channels. • Own CAC, CPA, LTV, and payback performance, balancing growth, efficiency, and long-term brand value. • Partner closely with Finance and Analytics to forecast growth, model ROI, and drive disciplined investment decisions. • Identify and scale new growth levers while reducing channel concentration risk. Build a World-Class Membership & Retention Engine • Own the end-to-end membership strategy, from acquisition and onboarding to engagement, retention, and reactivation. • Lead lifecycle marketing across email, SMS, and on-site personalization to drive frequency, AOV, and LTV. • Continuously optimize onboarding, welcome, post-purchase, replenishment, win-back, and churn-prevention drips. • Design promotional strategies that maximize impact during high-intent periods while protecting long-term customer value and reducing promo fatigue. Drive Segmentation, Personalization & Conversion • Build and evolve customer segmentation models using behavioral, transactional, and engagement data. • Apply segmentation to acquisition, lifecycle messaging, offers, and onsite experiences. • Own landing page optimization, CRO, and email/SMS capture across PDPs, PLPs, checkout, and campaign-specific pages. • Partner with Product, Design, and Engineering to reduce friction and improve conversion across the funnel. Lead with Data & Experimentation • Translate large, complex datasets into clear actions and decisions. • Own experimentation frameworks including A/B testing, cohort analysis, attribution, and incrementality. • Establish KPIs, dashboards, and reporting that align marketing performance with business outcomes, not vanity metrics. Operate Cross-Functionally in a Founder-Led Environment • Partner closely with the Founder and executive team to translate vision into execution. • Work seamlessly with Brand, Creative, Product, Merchandising, Analytics, and Finance to align growth strategy with storytelling, launches, and customer experience. • Help coordinate integrated growth moments across acquisition, lifecycle, and onsite — without owning brand, PR, or experiential execution. • Drive internal teams and external partners with clarity, urgency, and accountability. Build & Lead a High-Performing Team • Lead and mentor Growth, Performance Marketing, and Lifecycle teams. • Set a high bar for ownership, rigor, and hands-on execution. • Build a culture of testing, learning, and continuous improvement. • Create scalable growth systems, processes, and decision frameworks to support the company’s next stage of scale. What You Have • 10+ years of experience in growth, performance marketing, or DTC leadership roles. • Proven success in owning acquisition, retention, and revenue outcomes at scale. • Deep understanding of CAC/LTV, CPA management, payback periods, and marketing ROI. • Strong analytical mindset with comfort working directly in data. • Experience building lifecycle programs, segmentation models, and CRO strategies. • Proven ability to thrive in founder-led or owner-operated companies with high accountability and direct feedback. • Collaborative, low-ego leader who moves fast, communicates clearly, and gets things done. • Apparel, subscription, or membership business experience a strong plus. • Bachelor’s degree required. The base salary range for this full-time position is $190,000 -$225,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for. WHY WORK AT MEUNDIES? It's more than a job. We have focused on building a team that embodies our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! We look at the necessities. We offer competitive salary packages, including annual bonuses, generous parental leave, a 401(k), comprehensive health benefits, open time off, and more. We have an office you’ll enjoy going to. We work in our office Tuesday - Thursday. Monday and Friday are remote/work-from-home days. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. We don’t forget the most important things. We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a Pe Apply tot his job Apply To this Job