BD and Marketing Manager – Aviation and Airlines, Automotive and Mobility, ESG and Climate Change
About the position
Responsibilities
• Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers
• Attends and contributes to practice/industry group meetings and planning sessions
• Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources
• Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders
• Manages, develops, and refines the groups' business development 'infrastructure' (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.)
• Helps group leaders prepare and manage the group's BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts
• Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives
• Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
• Onboards and integrates lateral lawyer hires in the practice/industry, working closely with the relevant regional marketing team
• Serves as project manager and key contributor for RFPs, pitches, and other business development projects
• Spearheads briefing discussions to propose and/or understand the opportunity
• Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs
• Serves as advisor in preparing and rehearsing pitch teams
• Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders
• Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups
• Works with Regional BD and Marketing team members to plan client programs and Sidley-sponsored events
• Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary, article publication, podcasts, etc.
• Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms
• Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
• Delegates work efficiently and effectively to other team members
• Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions
Requirements
• A minimum of eight (8) years of professional marketing, business development, or other relevant experience
• A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field
• Excellent writing, proofreading, and critical thinking skills
• Demonstrated proficiency in Microsoft Office and Outlook
Nice-to-haves
• Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization
• Experience and knowledge of the business/legal landscape in assigned practice areas/industries
• Supervisory, managerial, and/or project management experience
• Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A.
or J.D. a considerable plus)
• Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
• Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications
Benefits
• Bonus eligibility
• Comprehensive benefits program Apply tot his job
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