Content Marketing Manager - Blueflame AI
About the position
The Content Marketing Manage r at Blueflame AI for Datasite will shape how Blueflame shows up across channels — from thought leadership to product education to sales enablement. You’ll work closely with Product Marketing, Growth/Client Marketing, Sales, and our executives to build content that drives demand gen, lead gen, and brand awareness. This is a high-visibility, high-impact role for a marketer who can translate complex ideas into crisp, compelling narratives for sophisticated investment audiences. You will be asked to share your portfolio during the interview process.
Responsibilities
• Content Development Create best-in-class content assets including blog posts, social posts, web copy, newsletters, ebooks, whitepapers, FAQs, sales sheets, emails, pitch support, and more.
• Transform product features, market insights, and customer outcomes into content that educates, differentiates, and moves prospects through the funnel.
• Tailor writing for investment professionals across PE, private credit, IB, real estate, and other segments.
• Campaign & GTM Support Partner with the Director of Product Marketing to execute integrated content plans for launches, updates, events, and broader GTM initiatives.
• Support demand gen and lifecycle marketing with channel-specific assets for paid campaigns, nurture programs, webinars, and lead magnets.
• Ensure consistent narrative alignment across marketing, sales, and client communications.
• Brand & Editorial Excellence Uphold and refine Blueflame’s brand voice across all content.
• Own and manage the editorial calendar, ensuring deadlines are met across multiple simultaneous initiatives.
• Repurpose high-performing content across formats to extend reach and impact.
• Cross-Functional Collaboration Work with product managers, sales engineers, SMEs, and executives to extract insights and shape clear, compelling stories.
• Create internal enablement materials that support Sales, CS, and onboarding.
Requirements
• 4-8 years of experience in content marketing, ideally within SaaS.
• Demonstrated ability to produce high-quality written content across formats and channels.
• Strong writing, editing, and storytelling skills — with the ability to simplify complex or technical topics.
• Strong experience with developing social media content (LI, Tiktok, etc)
• Experience supporting multi-channel campaigns and managing content calendars.
• Bachelor’s Degree in Marketing, Communications, Journalism, Business, or a related field.
Nice-to-haves
• Familiarity with financial services, FinTech, private markets, or AI.
• Experience writing for technical or sophisticated B2B audiences.
• Comfort operating in a fast-paced, high-growth startup environment.
• Familiarity with AI Search/Optimization
Benefits
• Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits.
• Specific details will be provided during the interview process.
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