[Remote] Writer, Omnichannel Content

Note: The job is a remote job and is open to candidates in USA. The American Heart Association is dedicated to combating cardiovascular disease and ensuring a healthier future. They are seeking an Omnichannel Content Writer who will create engaging, persona-focused content across various campaigns and channels to support the organization's mission. This role requires collaboration with strategists and marketers to deliver a cohesive omnichannel experience. Responsibilities • Create on-brand content for web, email, social media, paid media, landing pages, toolkits, scripts, and campaigns • Use audience insights to make messaging resonate and encourage engagement with our mission • Write with purpose and flexibility, shaping messaging for SEO, AI Overviews, featured snippets, voice search, and dynamic web content • Balance thought leadership, mission storytelling, fundraising, and program support in a way that feels authentic and inspiring • Ensure content works together across channels, creating a cohesive experience aligned with an omnichannel strategy • Partner with marketing leads, strategists, and stakeholders to develop integrated content across channels • Think beyond individual pieces, understanding how content connects across touchpoints to tell a bigger story • Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience • Participate in content reviews, giving and receiving feedback to strengthen work and share knowledge • Self-edit carefully and proofread partner content • Use insights and feedback to improve content over time • Stay curious about trends in content, marketing, and audience behavior, and adapt your work to stay relevant Skills • 3 years of writing in marketing, campaign, or digital communications experience • Portfolio demonstrates strong B2B and B2C content across channels • Knowledge of SEO, structured content, and writing for AI-influenced search • Comfort writing for dynamic, evolving digital platforms and understanding how content works together in an omnichannel strategy • Previous experience working within a brand system or content ecosystem • Previous experience contributing to integrated or multi-channel marketing strategies • 5 years of writing in marketing, campaign, or digital communications experience Benefits • Medical, dental, vision, disability, and life insurance • Robust retirement program that includes an employer match and automatic contribution • Employee assistance program • Employee wellness program and telemedicine • Paid Time Off (PTO) at a minimum of 16 days per year • 12 paid holidays off each year • Tuition Assistance Company Overview • The American Heart Association is the nation’s oldest and largest voluntary health organization. It was founded in 1924, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.heart.org. Apply tot his job Apply To this Job