Paid Media Specialist (Google Ads)
About the Role:
We’re looking for a results-driven Paid Media Specialist to own and optimize our paid advertising efforts, with a primary focus on Google Ads. This role is responsible for campaign execution, ongoing optimization, and performance reporting to drive efficient growth and measurable ROI.
Key Responsibilities:
- Plan, launch, and manage paid media campaigns across Google Ads
- Execute day-to-day campaign setup, budget management, bidding, and optimization
- Conduct keyword research, audience targeting, and ad copy testing
- Monitor performance metrics (CPC, CPA, ROAS, conversions) and make data-driven optimizations
- Collaborate with creative, marketing, and analytics teams to align campaigns with business goals
- Produce clear performance reports and insights with actionable recommendations
Qualifications
- 2+ years of hands-on experience managing Google Ads campaigns
- Strong understanding of paid media strategy, campaign structure, and optimization techniques
- Experience with conversion tracking, Google Analytics, and tag management
- Analytical mindset with the ability to interpret data and translate it into action
- Excellent attention to detail and campaign organization skills
- E-commerce or lead-generation campaign experience
- Google Ads certification
Apply tot his job
Apply To this Job