Director, Customer Growth and Strategic Marketing Partnerships at arenaflex - Leading Customer-Centric Initiatives and Driving Business Growth through Innovative Marketing Solutions

Introduction to arenaflex and the Role

arenaflex is a leading player in the consumer-packaged goods industry, known for its iconic and innovative brands that have been refreshing the world for over a century. As a Director, Customer Growth and Strategic Marketing Partnerships at arenaflex, you will play a pivotal role in developing and managing marketing strategies and solutions in partnership with one of our key customers to drive value, increase beverage incidence, and profitability. This position is critical to the annual joint business planning process, development of growth strategies, innovation, and digital programming, and requires a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.

Key Responsibilities

In this role, you will be responsible for leading the development and implementation of total beverage marketing strategies in collaboration with the customer strategy, developing long-term customer relationships, and delivering consumer and industry insights that inform customer brand and category strategies. Your key responsibilities will include:

• Leading the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to drive revenue-enhancing concept development with customers and fully leverage national marketing initiatives with customers.
• Developing long-term customer relationships and having full ownership of senior-level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
• Delivering consumer and industry insights that inform customer brand and category strategies, including "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category), and "Now What" (recommendations on how to apply to customers' business).
• Constructing and delivering an annual marketing calendar that shapes and contributes to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews with the customer.
• Providing customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
• Seeking out and leveraging internal tools and resources to support customer strategies (e.g., via channel, asset, and brand).
• Hosting key strategic meetings (e.g., arenaflex Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).
• Identifying and leveraging customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
• Championing both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
• Developing and executing channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
• Working with sales teams to jointly present major initiatives to customers.

Essential and Preferred Qualifications

To be successful in this role, you will need to have a minimum of a Bachelor's degree in Marketing/Business or equivalent education, with an MBA preferred. You should also have at least 5+ years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

In addition to these qualifications, you should have:

• Customer Relationship Management (CRM) experience.
• Advanced Strategic Thinking & Application.
• Robust Forecasting and Planning (Immediate & Long Term).
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
• Previous Customer/Channel Management experience.
• Demonstrated personal leadership skills and influencing ability.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills with the ability to create persuasive selling stories.

Skills and Competencies

To excel in this role, you will need to possess a range of skills and competencies, including:

• Account Management.
• Analytical Thinking.
• Business Development.
• Business Insights.
• Business Planning.
• Collaboration.
• Communication.
• Customer Marketing.
• Customer Relationship Management (CRM).
• Customer Relationships.
• Customer Service Management.
• Decision Making.
• Influencing.
• Leadership.
• Marketing.
• Marketing Initiatives.
• Negotiation.
• Pitch Presentations.
• Relationship Management.
• Results-Oriented.
• Teamwork.

Career Growth Opportunities and Learning Benefits

At arenaflex, we are committed to the growth and development of our employees. As a Director, Customer Growth and Strategic Marketing Partnerships, you will have access to a range of career growth opportunities and learning benefits, including:

• Opportunities to work on high-profile projects and initiatives.
• Professional development and training programs.
• Mentorship and coaching from experienced leaders.
• Networking opportunities with other professionals in the industry.
• Access to the latest tools and technologies.

Work Environment and Company Culture

arenaflex is a dynamic and inclusive workplace that values diversity, equity, and inclusion. We are committed to creating a work environment that is collaborative, innovative, and empowering, and that allows our employees to thrive and grow. Our company culture is built around four key behaviors - curious, empowered, inclusive, and agile - and we value how we work as much as what we achieve.

Compensation, Perks, and Benefits

As a Director, Customer Growth and Strategic Marketing Partnerships at arenaflex, you will be eligible for a competitive salary and benefits package, including:

• A base salary range of $160,000 - $186,000.
• A full range of medical, financial, and/or other benefits, dependent on the position.
• An annual incentive reference value percentage of 30%.
• Opportunities for professional development and growth.
• Access to the latest tools and technologies.

Conclusion

If you are a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills, we encourage you to apply for the Director, Customer Growth and Strategic Marketing Partnerships role at arenaflex. This is a unique opportunity to join a leading player in the consumer-packaged goods industry and to make a real impact on the growth and development of our business. Apply now to take the first step in your journey with arenaflex!