eCommerce and Lifecycle Manager

About the position eCommerce and Lifecycle Manager – New York, NY or Los Angeles, CA (Hybrid) Anti Social Social Club is seeking a proactive, creative, and data-driven eCommerce Manager to join its team. POSITION DETAILS Under the direction of the VP of Operations, this role will manage and optimize day-to-day operations of our direct-to-consumer business and oversee customer outreach. The eCommerce and Retention Manager will own the end-to-end ecommerce experience and manage email and SMS — from drop strategy and site merchandising to performance optimization and post-purchase experience — with a clear focus on UX, analytics, conversion, site performance, and revenue growth. Responsibilities • Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements • Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics • Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy • Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite) • Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates • Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners • Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch • Own site health, QA processes, and issue prioritization to ensure stability and performance • Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations • Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing • Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team • Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization • Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention • Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue • Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis • Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion Requirements • 3-5 years of experience in eCommerce, preferably for a DTC fashion brand • Passion for streetwear, subcultures, and pop culture • Bachelor’s degree • Deep familiarity with Shopify (Shopify Plus preferred) and ecommerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics • Hands-on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA • Demonstrated success driving traffic, conversion rate, and revenue growth on a global ecommerce platform • Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post-purchase, win-back, drop campaigns) • Must be a self-starter who takes initiative with a strong attention to detail • Excellent verbal and written communication skills • Able to collaborate cross-functionally across creative, marketing, and operations teams • Proven project management skills with the ability to manage multiple initiatives simultaneously • Desire and ability to work in a fast paced, dynamic and creative environment Nice-to-haves • Experience managing high-traffic launches, limited drops, or capsule collections is strongly preferred Benefits • Competitive salary, and bonus structure • Healthcare Benefits including dental and vision • Flexible spending account (FSA) or health savings account (HSA) • Life insurance • Pet Insurance • Generous Vacation and Leave Policies • Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice. • 12 Paid Holidays: In addition to 15 Paid vacation Days. Apply tot his job Apply To this Job