Senior Meta (Facebook/Instagram) Media Buyer for Performance E-commerce Brand (Scaling Paid Social)

We are looking for a highly experienced Meta Media Buyer to manage, optimize, and scale paid advertising campaigns for our brand GetCloser.co, a performance-driven e-commerce product in the intimacy/wellness space. This role is for someone who lives and breathes Facebook and Instagram ads, understands direct-response marketing, and has a proven track record of scaling campaigns profitably while maintaining strong ROAS. You should be extremely comfortable working with conversion-focused funnels, creative testing frameworks, and data-driven optimization. This is not an entry-level role. We are looking for someone who has managed significant ad spend and understands how to scale aggressively without killing performance. Responsibilities • Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for an e-commerce brand • Manage budgets ranging from $10k–$100k+/month with the goal of profitable scaling • Develop and execute creative testing frameworks to continuously find winning ads • Analyze campaign performance and optimize for CPA, ROAS, and conversion rate • Structure campaigns effectively (TOF/MOF/BOF, retargeting, lookalikes, broad audiences, etc.) • Collaborate with our team to develop high-converting ad creative and hooks • Monitor ad performance daily and implement optimization strategies • Identify scaling opportunities while maintaining performance targets • Set up and manage pixel tracking, conversion events, and attribution • Provide clear reporting and insights on campaign performance Requirements • 3+ years managing Meta ads for e-commerce brands • Demonstrated experience scaling campaigns to $50k+ monthly ad spend • Strong understanding of direct-response marketing and conversion funnels • Experience testing UGC, static ads, video ads, and hooks • Deep knowledge of Meta Ads Manager, audience targeting, and campaign structure • Ability to interpret data and make fast optimization decisions • Experience working with Shopify stores • Strong communication and reporting skills • Comfortable working with performance targets (CPA/ROAS) Bonus Experience (Preferred) • Experience marketing intimacy, wellness, supplement, or lifestyle brands • Experience creating UGC ad concepts and scripts • Experience with landing page optimization and CRO • Experience with TikTok Ads or other paid social platforms What Success Looks Like The right candidate will: • Consistently launch and test new creative concepts • Identify winning ads and scale them aggressively • Maintain or improve target CPA and ROAS • Bring strategic insights, not just campaign management To Apply Please include: Examples of brands you have scaled on Meta The largest monthly budget you have managed Screenshots or case studies showing ROAS/CPA performance A short description of your creative testing strategy About Us GetCloser.co is a fast-growing e-commerce brand focused on intimacy and wellness products designed to enhance connection and confidence. Our goal is to build a category-defining brand through high-performance digital marketing and great creative. We are looking for someone who wants to own the paid social channel and help scale the brand aggressively. Apply tot his job Apply To this Job